Associate Product Manager- Clinical Insights
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Job Description
The Associate Global Product Manager will be responsible for supporting the utilization strategy, development, marketing and performance of the ArcticGel™ Pads and Arctic Sun™ Vital Insights Portal ensuring adoption and success on a worldwide scale.
This person will support all aspects of product life cycle and will be responsible for developing a deep clinical understanding of internal/external customer needs including therapy prescribing habits, identifying and driving prioritized product enhancements, strategic positioning, as well as supporting the development of go-to-market strategies for various regions while maintaining brand consistency and integrity.
Key Responsibilities Include:
Support development and execution of product marketing strategies across the product lifecycle to drive market awareness, adoption, and profitable growth
Conduct market, customer, and competitive analyses to identify trends, unmet needs, and opportunities that inform product strategy and commercialization
Develop and maintain compelling product positioning, messaging, and value propositions grounded in clinical, economic, and customer value
Partner cross-functionally with Sales, Clinical, R&D, Quality, Supply Chain, Operations, Regulatory, and Marketing Communications to align on product initiatives and ensure execution against business objectives
Contribute to go-to-market strategy and product launch execution, including launch readiness, cross-functional coordination, and sales enablement
Support development and maintenance of commercial tools and collateral (e.g., sales presentations, training materials, customer-facing content) to support field effectiveness and customer engagement
Monitor product performance, market dynamics, and customer feedback to identify opportunities for optimization and continuous improvement
Support development of product strategy, roadmap, and prioritization of enhancements based on customer insights, competitive landscape, and business priorities
Assist with forecasting, demand planning, and SKU/inventory management to support product availability and financial performance
Enable field success by ensuring sales teams are equipped with effective tools, training, and insights to drive product utilization
Support execution of marketing campaigns and content development aligned to commercial objectives and growth priorities
Build and maintain relationships with key customers, internal stakeholders, and Key Opinion Leaders (KOLs) to strengthen market understanding and inform decision-making
Collaborate across teams to enhance the customer experience, proactively address issues, and ensure timely delivery of high-quality solutions
Minimum Requirements:
· Bachelor's degree in Business Administration, Marketing, Communications or equivalent required.
· 1+ years experience developing and implementing successful marketing campaigns or sales experience preferred.
· Strong project management skills with attention to detail and follow through preferred
· Excellent interpersonal and communication skills.
· Ability to effectively communicate complex concepts to others.
· Proficiency in Microsoft Office Suite.
At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.
For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19
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