Senior Content Designer

The opportunity

As a Senior Content Designer, you will work on the Human Centered Design team at John Hancock that is responsible for user interfaces, digital experiences, and research. You'll be working with experience designers, creative, compliance, research, product, and web developers, serving as a strategic bridge between marketing goals and user experience design, ensuring that content not only aligns with brand messaging, but also enhances usability and trust — critical in financial services.

Responsibilities

• Collaborate with Marketing Team and Experience Designers to simplify complex information and communicate it clearly, shaping content hierarchies, wireframes, microcopy, and user flows that reflect both user needs and brand voice.
• Act as a liaison between creative, compliance, product, and HCD teams, balancing storytelling with precision and clarity.
• Participate in research activities to understand the target audience and problem space and gather data to evaluate the impact of your content and iterate accordingly.
• Help create documentation and specs working with our tech teams and Global Design System team, employing lead UX and agile methodologies to track work and ensuring constancy and governance.
• As needed, create and refresh user flows and journey maps, and contribute to user testing plans to account for complex needs.
• Clearly and effectively articulate design processes, ideas, and solutions to internal partners, bringing them along in the solution creation process.
• Be a storyteller – A critical element of all design roles is to deliver insights about people and behavior – verbally and visually – in a way that generates empathy, emotion, and engagement.
• Embrace and employ both current and emerging best practices and digital standards in all design deliverables, pushing us from good to great.
• Alongside experience designer, participate in QA throughout development to ensure the experience delivered to customers meets expectations.
• Devote time to learning about our products and market in order to identify product and business model opportunities, and keep customers at the forefront of every decision. 

How will you create impact?

Your work will impact public and authenticated experiences for our customers, producers, and prospects. For our end customers, you will align brand storytelling with user trust and comprehension, ensuring content is not just persuasive but also usable and credible. For our producers, improvements will help them manage their clients and learn more about our products and services we offer. Internally, you will enhance cross-functional collaboration, and drive content governance and consistency across digital touchpoints, from websites to client communications.

What we are looking for

• At least 8 years of proven experience as a Content Designer, UX Writer or similar role in B2B environments.
• Exceptional writing and editing skills, with a strong command of grammar, syntax, and style.
• Portfolio demonstrating intuitive UX copy and case studies describing your process.
• Proficiency with Figma and UserTesting.
• Experience working in Agile including contributing to stories in Jira and similar project management systems.
• Understanding of human-centered design methodologies, principles, and practices, and ability to create content that enhances the user journey.
• Strong communication and presentation skills demonstrated across peers and senior leaders.
• Ability to effectively manage input from cross-functional stakeholders
• Experience with SEO, content management systems (CMS), and email marketing platforms.
• Ability to manage multiple projects and prioritize tasks to meet deadlines, independently and alongside other designers and Experience Design Manager.
• Experience using analytics tools to measure content performance and make data-driven decisions.
• Strong attention to detail and commitment to delivering high-quality work.
• Openness to receiving feedback and constructive criticism.

When you join our team

• We’ll empower you to learn and grow the career you want.
• We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• We’ll support you in shaping the future you want to see.
• Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savi