Associate Director, Analytics

Business Overview 

UM is a global media agency committed to Futureproofing our clients' businesses.  We leverage the transformational power of rich business analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. As the leading global media network in IPG Mediabrands, UM operates in over 100 countries, with more than 3,000 people innovating on a roster of global clients including Accenture, American Express, GoPro, Johnson & Johnson, Levi Strauss & Co, Mattel, Sony, and Spotify. UM is globally headquartered in New York, with North American offices in San Francisco, Los Angeles, Dallas, Chicago, Birmingham, Detroit, Montreal, and Toronto.   

At UM, we know our employees are our greatest asset. We are committed to fostering a culture rooted in Diversity, Equity & Belonging, where everyone feels they belong, and their contributions are valued. We prioritize personal and professional growth, encourage an entrepreneurial spirit to pursue passion projects, and celebrate our people and community with moments of joy and spontaneity. Our leadership is dedicated to building a culture of care that permeates every element of the company from work flexibility to career planning to regular talent reviews, and more. Our DNA, for UM, helps guide us in all that we do:   

Fearless: We bring our authentic selves to work and put our whole selves into the work 

Optimistic: We approach challenges with empathy and curiosity, infusing joy into everything we do  

Relentless: We’re unwavering in our pursuit of the right solution, eager to reimagine what’s possible  

Unified: We band together to accomplish what we could not otherwise do alone  

Masterful: We’re constantly growing in our craft, setting new standards for our industry and our world  

We are proud to be named an AdAge Best Place to Work several times over, a Top Workplace in the US by Great Places to Work, a top 10 FORTUNE 2022 Best Workplaces in Advertising & Marketing and She Runs It’s 2021 Outstanding Company for Working Mothers. But feedback is most meaningful when it comes from our own people: over 90% of our employees say the agency is a great place to work and 95% say they are proud to work at UM. 

Position Overview

The Associate Director, Analytics will be responsible for driving key development activities associated with our Data & Analytics practice as it relates to marketing analytics in the media sector. This person will work with clients and peers to drive the strategic vision of our data and analytics practices. The ideal candidate must be able to proactively communicate ideas and opportunities, build strong relationships with internal and external partners, and will be responsible for the growth and development of an analytics team.

Responsibilities

• Ability to provide meaningful insights to team and clients, particularly in the web space
• Defines analytic program needs and recommends proper analytical methodologies to execute against these programs
• Owns client and partner relationships, helps drive strategy, measurement methodologies, and learning plans across IPG Mediabrands Insights and working closely with the fellow IPG agencies
• Directly manages a team of Associate Analysts through Manager and is responsible for their growth and development
• Turn data points into storylines using visualization strategies that illustrate the What, Why and What Now
• Responsible for external client communication including reporting, requests and questions
• Leverage a variety of tools to deliver rapid-response data mining and insights, while also working on large, multifaceted analysis
• Develop methodologies for aggregating results from various programs and campaigns

Required Skills and Experience

• Leadership or management experience in digital marketing and understanding of broad range of online advertising media channels from Search, Display Banners, Email, Contextual, Social and Programmatic
• Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, comScore, etc.
• Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
• Strong MS Excel & PowerPoint skills
• Demonstrated success in helping clients take concrete action based on analytics and data and managing analytical and commercial elements of a client relationships
• Must have strong project management skills and be able to handle multiple clients and projects simultaneously, ability to work under pressure
• Must have strong communication skills, both verbal and written
• UM does not require candidates to have a college degree