Sr. Product Marketing Manager

Document Crunch is seeking a Sr. Product Marketing Manager to join our amazing, tight-knit team. The Sr. Product Marketing Manager is responsible for spearheading post-product development marketing efforts for our Project Solutions product line. You will be the “voice of the customer” with a deep understanding of their business challenges, needs, and drivers. This role requires cross-functional collaboration with colleagues in sales, product, and marketing to define, reach, and influence target buyer personas. You’ll play a crucial role in shaping the story of how our evolving solution creates value for customers, and make an impact on how we build, sell and market Document Crunch going forward. Be the bridge between our product and go-to-market teams to ensure all team members are aligned on product value, messaging and customer needs, in addition to spearheading all sales-related product training and enablement.

What makes Document Crunch a great place to work?

We’re cutting-edge innovators. We’re changing an industry. We’re making a real difference. Document Crunch builds AI-powered software tools for the built world. As the construction industry’s only document compliance platform, we simplify complex construction contracts and project documents, identifying critical risk provisions and providing teams with real-time guidance to make great decisions and comply with contractual obligations throughout the project lifecycle. We empower the industry, make it more efficient, reduce risks, and protect profits.

Our company is people-focused and values-driven. We know that to achieve great things, you need a great team, and our “CRUNCHERS” go above and beyond in everything they do. In addition, everyone on our team stays true to our core values, a must if you’d like to become a Cruncher.

We Are Warmhearted

Our success is powered entirely by our people who are real and approachable. We foster an environment that is warm, fun and welcoming for everyone. 

We Are Inspired

We care deeply about our mission and are inspired by our potential. If it was easy, everybody would do it, but we are striving for greatness. We take pride in being owners in this journey.

We Are Growth-Minded

Life is short and we want to make our time count. We invest in growth—personally and professionally. We never stop chasing our why.

Requirements

Key Responsibilities:

• Develop clear and persuasive product messaging and craft compelling value propositions tailored to various stakeholders that highlights the unique value of Document Crunch’s products.
• Own Document Crunch’s narrative and ensure our differentiated value is communicated consistently across all touchpoints (e.g., sales materials, website, advertising, conferences, etc.)
• Collaborate with cross-functional teams to create and execute go-to-market plans for new product launches and feature updates. Ensure successful product launches by managing marketing efforts and sales enablement activities.
• Develop marketing materials and deliver presentations that drive results, including pitch decks, case studies, battle cards, webinars, and product videos.
• Provide sales and customer success teams with the necessary tools and training to effectively communicate the value of our products to prospects and customers. Partner with sales to create and support plays with messaging, sales tools and training.
• Meet with customers to develop a deep understanding of their goals and needs and communicate their feedback across product and GTM teams and find opportunities to tell their stories.
• Continue to understand and develop our Ideal Customer Profile (ICP) and target personas. Partner with product and marketing management to execute research on our ICP. Translate that research into actionable customer intelligence for use by sales and marketing.
• Work closely with the product team to understand the product vision and develop and share the product roadmap. Act as a liaison between the product team and the GTM teams.
• Capture market intelligence, including competitive landscape, buyer personas, customer research, and emerging trends. Help internal teams (e.g., Product, Sales, Marketing, CS) leverage this research to inform their work.

Skills and Qualifications:

• 6+ years of experience in B2B SaaS product marketing
• Bachelor's degree in Marketing, Business, or related field
• Deep experience in developing value-based positioning and messaging