GOC | Junior SEM Specialist

<div class="content-intro"><p><strong>About WPP Media</strong></p> <p>WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. </p> <p>WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.</p> <p>For more information, visit <a href="wppmedia.com">wppmedia.com</a>.</p></div><p><strong>Role Summary and Impact</strong>&nbsp;</p> <p>As part of the&nbsp;<strong>Global Operations Centre (GOC)</strong>, you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment.&nbsp;</p> <p>&nbsp;</p> <p>We are looking for a <strong>Junior Paid Search Specialist</strong>, who will:&nbsp;&nbsp;</p> <ul> <li>Support the team in conducting Paid Search campaigns across platforms like Google Ads, Microsoft Ads, Apple Ads and others.</li> <li>Collaborate directly with global WPP media houses and agencies on SEM/SEA activities for international markets (e.g. UK, USA, EMEA).</li> <li>Analyze data, draw conclusions, and offer targeted recommendations.</li> <li>Report and assist in billing reconciliation (depending on the role).</li> <li>Participate in meetings with GOC and WPP Media teams.</li> <li>Gain experience from the assistance of more experienced professionals.</li> </ul> <p>&nbsp;<strong>Skills and Experience</strong>&nbsp;</p> <p><span data-contrast="none">If this opportunity looks right for you, we are looking for candidates who have: </span><span data-ccp-props="{}">&nbsp;</span></p> <p>&nbsp;</p> <ul> <li>Fluency in English (B2/C1).</li> <li>0.5+ years of practical experience in Paid Search campaigns, with a focus on Google Ads. Experience with other platforms (Microsoft/Bing, Apple, SA360) is a strong bonus.</li> <li>Strong analytical skills and a natural affinity for numbers.</li> <li>Proficiency in Microsoft Excel and Google Sheets. Experience with Google Analytics, Data Studio/Looker Studio, GA4, GTM, and GMC is a plus.</li> <li>Eagerness to work directly from Poland (Warsaw, Poznań, or Kraków preferred).</li> <li>Enthusiasm