Growth Product Marketing Manager - Food & Beverage

Company Description

Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn’t work together.

So we expanded into software and started building integrated, omnichannel solutions – to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we’ve embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.

Today, we are a partner to sellers of all sizes – large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We’re building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.

Job Description

Food & Beverage (F&B) is Square's largest industry vertical. The F&B Audience PMM team drives all GTM efforts for this seller segment, all while leading multiple business transformation efforts across Square. We are looking for a Growth PMM to increase acquisition and retention rates among our target segments in the US. As steward of Square's flagship F&B solution set and largest seller base, you will focus on a) understanding who our sellers are and their jobs to be done and b) driving impactful growth experimentation and optimizations across paid and organic channels informed by rich seller insights. You will report to the F&B Audience PMM lead.

You Will:

• Develop the growth marketing strategy for Square's F&B products in the US with a focus on experimentation and optimization across paid and organic channels.

• Understand our sellers; conduct surveys, interviews, and product usage analyses to learn who they are, what they need, how our products meet their needs, and what other alternatives exist in the market

• Be the voice of the customer and partner with Product Management, Design, Engineering, Seller Experience & Central Marketing to establish the US growth strategy and influence the roadmap.

• Measure growth program performance and improve results through continuous testing

• Develop data-driven cross-sell strategies and upsell strategies to promote growth and retention

Qualifications

You Have:

• A BA/BS degree or equivalent practical experience.

• 8+ years of business/growth strategy and product marketing experience

• Competence in marketing fundamentals including customer insight development and executing go-to-market campaigns

• Deep understanding of traditional and latest channels used for acquiring and retaining customers, including some combination of SEM, programmatic Display, Paid Social, Video, and offline channels.

• Fluent in testing methodologies and related advantages and limitations

• Past experience with lifecycle marketing & funnel optimization

• Experience working cross-functionally and influencing senior stakeholders

• Genuine interest in and curiosity in helping small food and beverage businesses succeed.

Additional Information

Block takes a market-based approach to pay, and pay may vary depending on your location. U.S locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.

Zone A: USD $163,600 - USD $245,400
Zone B: USD $152,200 - USD $228,200
Zone C: USD $144,000 - USD $216,000
Zone D: USD $135,800 - USD $203,600

To find a location’s zone designation, please refer to this resource. If a location of interest is not listed, please speak with a recruiter for additional information. 

Full-time employee benefits include the following:

• Healthcare coverage (Medical, Vision and Dental insurance)
• Health Savings Account and Flexible Spending Account
• Retirement Plans including company match 
• Employee Stock Purchase Program
• Wellness programs, including access to menta