Group Media Director

WHO WE ARE

Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul. 

We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.  

Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more

 

 

 

YOUR ROLE

As a seasoned and strategic leader in media planning, the Group Director (GD) plays a pivotal role in delivering innovation, excellence, and measurable impact across all aspects of client work. This role is centered on fostering strong, long-lasting client relationships, anticipating client needs, and leading cross-functional teams to deliver cohesive, high-performing solutions.

As the steward of the “XM Product” —  the GD ensures all work is grounded in a deep understanding of each client’s business, their target audience, and the nuances of their category. Your media expertise spans the entire ecosystem, including communications strategy, media planning and activation, measurement, and performance analytics

The GD serves as a strategic partner and trusted advisor, bringing insight-driven thinking to solve complex challenges and drive meaningful business results. You lead with a collaborative mindset, combining strategic vision, creative problem-solving, and operational excellence to ensure client satisfaction and long-term success.

Beyond client leadership, the GD is an active contributor to agency growth and culture. You mentor and develop talent, conduct performance reviews, provide timely and constructive feedback, and oversee thoughtful work distribution. You help shape a strong, inclusive team culture and actively participate in training programs, pitch efforts, and new business development. Through your leadership, collaborative spirit, and comprehensive media knowledge, you help drive both client success and the continued evolution of the agency.

Please note this role requires a candidate with proximity to our NY office. We offer a hybrid work setting with employees working onsite at our NYC office with flexibility to work from home.

Reliable, ethical & operates in the best interest of XM & clients.

• Leads relationships with clients and media/agency partners, building a positive reputation.
• Formulates internal processes to enhance team and productivity.
• Serves as a Happiness Catalyst, creating an enjoyable work environment, while encouraging healthy debate, and ongoing feedback from Crossmedians
• Creates holistic account connectivity and success, from media + creative integration to cross line of business communication.
• Leads staff training session and/or serves as a Subject Matter Expert (SME), advancing Crossmedian’s knowledge
• Identifies individual and team growth paths directly linked to client business goals and XM Planning Discipline goals
• Creates holistic account connectivity and success, from media + creative integration to cross line of business communication.

 

Focuses on a quality XM product, adhering to XM’s high standards.

• Advances Crossmedia media product delivered to all clients, fueled by a deep, holistic, understanding of advertising/media, identifying strategic limitations and opportunities that serve as barriers to optimal media performance.
• Quarterback of the planning process with a deep understanding of the unique value proposition of XM for each