Market Specialist - Upstate NY, Non-Alc (Fixed-Term-Contract)

Job Title 

Market Specialist - Upstate NY, Non-Alc (Fixed Term Contract)

Function: Commercial

Level: L6

Location: Field Based – Upstate NY (based in Buffalo or Rochester)

*Note: this is a fixed-term-contract role for 6-9 months*

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We’re operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you’ll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We’ll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role: 

The Market Specialist with an On & Off Premise focus is responsible for driving sales growth and brand presence in all key and target accounts. This role involves developing strong relationships with venue owners and managers, executing promotional activities, and ensuring effective merchandising of Diageo Non-Alcohol brands (DNAB).

Financial/People Leadership:

The Market Specialists do not have direct reports although manage distributor accountability.

Role Responsibilities:

· Develop and implement sales strategies to achieve targets in all channels.

· Identify opportunities to increase product distribution and visibility in key accounts.

· Execute sales plans that align with overall brand objectives with distributor management partnership.

· Distributor execution management through ride alongs and market visits.

· Works towards driving Sales Metrics KPIs for excellence in execution

· Educates and builds key relationships with bartenders and front line representation of the brand.

· Ensure compliance all relevant regulations/company policies all activities

· Maintain accurate records/documentation related on-premise activations/results

· Identify and evaluate new business opportunities, partnerships, and markets for their respective local market.

Experience / skills required:

· Ability to engage, influence and coordinate wholesalers and distributors.

· Self-starter with strong ability to influence with data and fact-based selling strategies.

· 3+ Years working in sales or trade management; on-premise expertise and focus highly preferred.

· Ability to prioritize multiple initiatives with excellent time management skills; ability prioritize tasks meet deadline

Flexible Working Statement: 

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.  

Rewards & Benefits Statement:

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrou