Senior Marketing Manager - Demand Generation

What We Do   At GoGuardian, we’re helping build a future where all learners are ready and inspired to solve the world’s greatest challenges. Our award-winning system of learning solutions is purpose-built for K-12 and trusted by school leaders to promote effective teaching and equitable engagement while helping empower educators to keep students safe.    What It’s Like to Work at GoGuardian

We are an outcomes-focused learning company with a steadfast focus on improving learning environments, one classroom at a time. Working with us means joining a remote team of diverse, committed, mission-driven employees who are inspired by our vision, dedicated to our customers, and ready to roll up their sleeves. Guardians put their heads together to solve problems, learn together from experiments that fail, and stand together by their work with full accountability. We balance our diligence with an inclusive culture that invites everyone to bring their whole self to work. Join us and learn why “I love the people here” is one of the most frequent comments we hear from Guardians.

The Role

As a Senior Demand Generation Marketing Manager, you'll lead the development and execution of multi-channel inbound marketing campaigns designed to generate high-quality leads and support regional sales teams. You'll optimize lead capture and qualification processes, create targeted campaigns for specific geographies, and build lead nurturing programs that guide prospects through the sales funnel. This key member of the Demand Generation team will work closely with key stakeholders across the growth organization. The ideal candidate has extensive experience managing inbound marketing initiatives, has a strong understanding of lead funnel metrics and analysis, and a proven track record executing successful demand generation campaigns. 

What You'll Do

• Lead Generation & Campaign Execution: Develop, optimize, and execute multi-channel inbound marketing campaigns to drive high-quality leads. Work closely with marketing operations to enhance lead capture, qualification, and segmentation processes, ensuring efficient and scalable lead generation. 
• Regional Sales Support & Targeted Campaigns: Partner with regional sales leaders to design and execute localized marketing campaigns tailored to specific geographies and buyer personas. Develop and localize content and messaging to resonate with regional market needs, and continuously monitor campaign performance to adjust strategies that support sales targets and pipeline growth.
• Lead Nurturing & Sales Funnel Optimization: Build and manage comprehensive lead nurturing programs that guide prospects through the buying journey. Create automated workflows, retargeting ads, and content-driven campaigns to keep leads engaged and accelerate their movement through the funnel. Continuously optimize nurture efforts to improve conversion rates and shorten sales cycles.
• Cross-Sell & Portfolio Campaigns: Design and execute cross-sell and upsell campaigns to maximize adoption of multiple products and services within GoGuardian's portfolio. Collaborate with internal teams and ecosystem partners to identify cross-sell opportunities and integrate them into demand generation efforts, increasing customer lifetime value and driving revenue growth.
• Campaign Reporting & Data-Driven Analysis: Track and analyze the performance of all demand generation campaigns to assess success and identify areas for optimization. Create and present regular reports on lead generation and campaign metrics to senior leadership. Use data-driven insights to refine strategies, improve efficiency, and ensure alignment with revenue goals.
• Cross-Functional Collaboration: Build strong relationships with internal and external teams to ensure alignment on goals and campaign execution. Act as a liaison between departments to share insights, align messaging, and ensure marketing efforts are effectively driving pipeline and revenue. Work closely with sales leadership to adjust campaigns based on feedback and market dynamics.

Who You Are

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in demand generation, revenue or growth marketing, ideally within B2B SaaS or EdTech industries.
• Proven track record in developing, optimizing, and executing multi-channel inbound marketing campaigns that drive qualified lead generation.
• Experience working closely with sales teams to design region-specific and persona-driven marketing strategies that align with local market needs and sales targets.
• Strong understanding of lead scoring, segmentation, and automation, with hands-on experie