Associate Director, Affiliate & Influencer Marketing

WHY NEW ENGEN? 

At New Engen, we help brands grow—not just bigger, but smarter. We’re a digital marketing agency built to drive meaningful impact across the entire customer journey, blending media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.

Some clients partner with us through long-term agency relationships. Others tap into specialized solutions—like Donut Studios, our in-house creative studio for platform-native and short-form content, or Acorn Creator Suite, our influencer marketing solution built for retail impact. While each solution brings its own focus and flavor, they’re all part of how we deliver for our clients, together, as one team.

We’re a collaborative group of strategists, creatives, analysts, and makers who are all in on helping brands—and each other—thrive. We work hard, stay humble, and build with purpose.

WHAT YOU’LL DO

Lead Client Success and Strategic Growth

• Act as a senior strategic partner for enterprise clients, building trust with day-to-day stakeholders while guiding long-term direction across affiliate and influencer programs.
• Develop smart, forward-looking account plans rooted in client goals, performance trends, and evolving scopes.
• Lead regular client check-ins and executive touchpoints, ensuring clarity, alignment, and proactive communication at every stage.
• Integrate affiliate and influencer strategies into broader full-funnel initiatives, partnering closely with media, creative, and analytics teams.

Drive Affiliate, Influencer, and Partnership Performance

• Oversee end-to-end program execution across affiliate and creator campaigns, including sourcing, vetting, negotiations, briefing, deliverables, posting schedules, and optimization.
• Maintain strong relationships with networks, influencers, publishers, and strategic partners—identifying opportunities, negotiating partnerships, and unlocking incremental value.
• Guide the development of client-facing collateral, case studies, and storytelling that highlight impact and wins.
• Ensure all programs meet FTC/ASA compliance standards and align with platform best practices.

Lead, Mentor, and Elevate the Team

• Support senior managers, managers, and junior team members through coaching, feedback, resource planning, and performance alignment.
• Foster a culture grounded in curiosity, collaboration, craftsmanship, and New Engen’s values.
• Promote consistent knowledge sharing and cross-functional connectivity across affiliate, influencer, and broader media teams.

Own Reporting, Insights, and Financial Stewardship

• Oversee performance reporting, pacing, and insight delivery, ensuring clarity, accuracy, and actionable recommendations.
• Support portfolio-level forecasting, margin management, and financial health assessments.
• Diagnose performance challenges and build strategic plans that address root causes and drive efficiency and growth.
• Facilitate monthly invoicing process in partnership with Finance team

Fuel Business Expansion and Company Impact

• Provide thoughtful client health updates, surfacing risks early and identifying opportunities to deepen partnerships.
• Support new business opportunities through pitch participation, strategic recommendations, and POV development.
• Identify upsell opportunities and contribute to scope refinement across your client portfolio.
• Champion New Engen’s values and help strengthen the affiliate and influencer practice as we continue to grow.

• 6–8+ years of experience in affiliate marketing, influencer marketing, or related fields; agency experience strongly preferred.
• Proven ability t