Principal Machine Learning Engineer, Generative AI for Ads

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

Snap Engineering teams build fun and technically sophisticated products that reach hundreds of millions of Snapchatters around the world, every day. We’re deeply committed to the well-being of everyone in our global community, which is why our values are at the root of everything we do. We move fast, with precision, and always execute with privacy at the forefront.

We’re looking for a Principal Machine Learning Engineer to join the Ads team at Snap!

What you’ll do:

• Spearhead the development and implementation of innovative Generative AI technologies and their applications, with a focus on revolutionizing the advertising experience on the Snap platform

• Envision and execute a strategic roadmap to elevate and evolve our advertising products through the integration and application of state-of-the-art Generative AI techniques

• Utilize cutting-edge multimodal image and video generation models to pioneer a wide range of generative AI applications across the Ads ecosystem including: 

  • Automating the creation and enhancement of advertiser creatives and assets leading to high-performing personalized ad creatives that resonate with target audiences

  • Leverage specialized models to construct innovative AR lenses

  • Generative recommendations 

  • Enhance user and ads understanding to gain deeper insights that can power and optimize our advertising products, ensuring maximum effectiveness and relevance

• Collaborate with cross-functional teams & leadership to set and align on machine learning strategies to meet company objectives, up-level the ML tech stack, and improve the performance of the organization

• Keep up-to-date of emerging trends and advancements in the Generative AI landscape and proactively identify opportunities to leverage these developments to further enhance Snap's advertising capabilities

• Advocate for and apply best practices when it comes to availability, scalability, operational excellence, and cost management

Knowledge, Skills & Abilities:

• Deep understanding of generative models and a proven track record of successfully applying them to products to deliver impactful solutions

• Strong comprehension of machine learning and deep learning approaches and algorithms, and their applications to advertising, recommendation, and/or search

• Experience providing direction and guidance to a team that focuses on Generative AI and machine learning technologies

• Ability to design, train, and optimize advanced machine learning models

• Excellent programming and software design skills

• Ability to proactively learn new concepts and technology and apply them at work

• Skilled at solving ambiguous problems and leading and executing complex technical initiatives

• Strong collaboration and mentorship skills

Minimum Qualifications:

• Bachelor's in a technical field such as computer science, mathematics, statistics or equivalent years of experience

• 9+ years of industry machine learning experience; or a Master’s degree in a technical field + 8+ year of post-grad ML experience; or a PhD in a related technical field + 5+ years of