Manager, SMC Revenue Growth - Agency-Led

Snap Inc is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. The Company’s three core products are Snapchat, a visual messaging app that enhances your relationships with friends, family, and the world; Lens Studio, an augmented reality platform that powers AR across Snapchat and other services; and its AR glasses, Spectacles.

 We are looking for a Manager, Revenue Growth  to join Snap Inc’s global Small and Medium Customers (SMC) organization.  This role will lead and launch high-growth initiatives to serve Snap’s global SMC audience and drive retentive revenue growth from SMC’s supported by media agencies. Quarter-backing SMC organization’s overall strategy, this person will own retentive revenue goals for SMC’s agency segment globally, and ensure that both agencies and SMCs succeed by leveraging Snap to power their business’ growth.  

The ideal candidate brings experience owning revenue targets and leading go-to-market initiatives in an agency driven space, with a lens akin to driving product-led growth. They will have a proven track record in problem solving, scaling, and leading growth initiatives.They will develop, deploy and scale initiatives that address the needs of SMCs supported primarily by small and mid sized media agencies, via a test and iterate framework. The role will set and own strategic go-to-market roadmaps, with clear resourcing and support from a wide array of cross-functional groups such as Sales, Marketing, Operations, Product, Engineering, Support, and Data Analytics.

What you’ll do:

• Be the single-threaded accountable owner for retentive revenue growth from multiple SMC segment(s) globally.

• Build strategy to drive business growth with end-to-end ownership from ideation to goal attainment.

• Develop business plans, customer and market insights, and analyze solution effectiveness.

• Plan, test and scale solutions to grow adoption of ads products across Snap’s platforms.

• Own relationship, strategy, and roadmapping with relevant product and engineering teams, supporting SMC revenue and retention efforts. 

• Define & own segment-specific vision and solutions + service-levels needed to grow relevant outcomes for SMCs in that segment.

• Establish performance measurement criteria and KPIs to track progress against goals.

• Lead global, cross-functional teams including Sales, Marketing, Operations, Product, Engineering, Support, and Data Analytics.

• Present results and recommendations based on product and market performance.

• Drive communication and influence a broad range of stakeholders including executives.

Knowledge, Skills & Abilities:

• Experience developing strategies and playbooks for launching new products or programs, especially into SMC or high-growth consumer areas.

• High comfort with and passion for data driven decision making.

• Proven track record in driving programs that are multi-geography, and complex in nature.

• Experience simplifying complexity and effectively communicating with business and technical executives, as well as external stakeholders.

• Expertise in identifying and resolving hard trade-offs; often spanning multiple quarters. 

• Experience or familiarity in working with the media or digital advertising industry.

• Ability to influence and drive change among partner teams and leadership, in service of building new approaches and shifting the daily behaviors of a team.

• Proficiency in presentation skills and comfort presenting to and communicating with senior leadership.

Minimum Qualifications:

• BS/BA degree or equivalent years of experience.

• 10+ years experience in product, sales, consulting, strategy, services, data analytics, marketing or gr