Senior Director, Portfolio Marketing

Job Description

We’re looking for a Senior Director, Portfolio Marketing to join Procore’s global product marketing team as a groundbreaking leader. In this role, you’ll lead a global team of marketers who will revolutionize how construction is done. As a product market expert, you will build and lead an experienced portfolio marketing team focusing on developing product positioning and messaging, audience segmentation, persona development and solution mapping.  You have a curious, calculated and collaborative working style and inspire those around you to closely align on our joint efforts to be persona obsessed. 

As a Senior Director, Portfolio Marketing, you and your team will wake up everyday thinking about our customers, and how we are persona driven in our marketing approach, woven tightly together with our Product, Sales, and Customer Success strategies.  You bring awareness and adoption of products and services to our customers in the construction industry and ensure our team consistently understands and delivers on the full journey of our personas, and how that aligns to product launch plans that drive awareness, preference, purchase, adoption, and growth. You understand our market, and put the customer at the center of everything that you do. 

In this role, you are responsible for overseeing our global portfolio marketing team who is focused on delivering the right message to the right person at the right time.  You understand the value of our full product portfolio (where we are and where we’re going) and how we provide value to our customers throughout their journey.  You continuously put the customer at the center of everything we do. You are inspired by spending time with customers and learning about what keeps them up at night, and how we can help them solve their business challenges based on their largest pain points.  You dive deep into understanding our key differentiators across our three main audiences including general contractors, subcontractors and owners.

This position reports into VP of Product & Solutions Marketing and can be based remotely in the US with travel to our Procore offices when necessary. We’re looking for someone to join us immediately.

What you’ll do:

• Build, coach, and lead a best-in-class portfolio marketing organization across our key audiences and personas 

• Develop clear and concise messaging and positioning to our target personas, and tell clear stories to engage the full funnel of the customer lifecycle, identifying innovative ways to deliver content

• Be data driven in your approach to make decisions, and pivot as necessary

• Rally people behind your vision, and motivate cross-functional stakeholder to achieve joint goals through the key pillars of our corporate strategy

• Drive execution of the new and existing go-to-market strategy including the product launch process

• Work closely with our Product team, and cross-functional teams including GTM readiness, Market Insights and Customer Experience teams to develop strategy and content that enables the sales team to shorten the sale cycle and improve rates, while reducing churn

• Build a communications strategy and compelling messaging to drive awareness and consideration for products, fully supporting product adoption among existing customers

• Lead influencers, buyers and users for products and services to drive marketing programs strategy and provide insights to internal teams

• Work closely with Product Leadership to understand the details of a product release, and translate that information into our customer solutions, messaging, and internal readiness as we prepare for product launches

• Be an evangelist for the platform, solutions and product within the company, helping everyone understand key positioning and messages

• Maintain a deep connection to the construction industry and the competitive landscape

What we’re looking for:

• 10+ years of Portfolio or Product Marketing Experience in software with a minimum of 4 years of SaaS experience

• BA/BS or Equivalent, MBA a plus

• Flawless executive communication skills 

• Proven experience managing multiple layers of marketers; evidence of shaping customer and data-driven strategies, driving the successful delivery of complex messaging hierarchies

• Proven success collaborating with product, customer success, sales, and executive teams to tell the story of our products and how we best engage customers

• Deep expertise in product positioning and can drive strategy and creation of internal and external product collateral

• An analytical mindset with the ability to research and synthesize ample data about specifi