Consumer Insight Analyst- LGE Home Appliances

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier life for all. We have a rich history spanning over six decades and a global presence in over 290 locations.  Our diverse portfolio includes Home Appliance Solutions, Media Entertainment Solutions, Vehicle Solutions, and Eco Solutions.  Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom through an inclusive work environment.  Join us and become a part of a company that is shaping the future of technology.  At LG, we strive to make Life Good for Everyone.  

What we can offer:

A crafted employee experience designed to foster professional growth, a focus on health & well-being and an internal community that will set you up for success.

The Opportunity:

If you thrive on the excitement of being part of an industry leading global brand, bringing must-have, cool technology to market in a fast pace environment – this is the role for you. We are seeking a passionate, experienced, and dynamic individual to join our company as the Consumer Insight Analyst on our LGE US Home Appliance R&D team. This role is on-site in our Buffalo Grove, IL office.

As a Consumer Insight Analyst, you will support activities of the Engineering team, New Product Development and Innovation in the North American business units through market/end-user research.

As the Consumer Insight Analyst, you will:

Supporting Consumer Insight and Market Research

• Provide a judgment of consumer level quality on LG products to represent the US end user’s expectations.
• Gather and analyze primary and secondary data through research.
• Generate consumer-centric reporting to excavate insights.
• Track competitor movement in the Home Appliance industry and new product/feature through published information.
• Report on the impact of competitor products and features through VOC research or other appropriate methodologies.
• Coordinates consumer respondent recruiting process (time, quality, etc.).
• Use subscription and internet resources to prepare reports on trends in Home and Home Appliance related industries.
• Be able to identify appropriate research methodologies for specific research needed.
• Cultivate valid research tools with minimal changes.

Supporting Consumer Insight Development

• Promotes the "voice of the consumer" throughout the organization towards product innovation.
• Collaborate with other team members to support research efforts on behalf of NPI features and usability.
• Supports ethnographic projects for product segmentation to better understand US consumers preferences and behaviors.
• Explore new ideas to screen/test/evaluate per actual consumer level usage characteristics and usage patterns.

Supporting Media and Research

• Co-work with R&D team to itemize important consumer pain points in Home Appliances.
• Supporting the video creation with being in the video and scripting.
• Cultivate VOC insights derived from consumer reviews online, mass medium and social media sites.

Qualifications: 

Required:

• Bachelor’s Degree required.
• Strong written and verbal communication skills.
• Problem solving skills required.
• Familiar with both qualitative and quantitative research methodologies is preferred.
• Experience with subscription resource data collection / Knowledge with Survey Monkey, SPSS and/or Minitab is preferred.
• Advanced MS Office skills (Word, Excel, Power point, Outlook) is preferred.

 

Base Pay Range:  $65,000 - $86,000

 

*Total compensation for this role will include a commission/incentive plan.

 

*This base pay range is based on US national averages. Actual base pay could be a result of seniority, merit, geographic location where the work is performed.

 

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Recruiting Range$65,000—$86,000 USD

Benefits Offered Full-Time Employees:

• No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vis