Associate Director - BEACON HCP Campaign Leader

At Lilly, we unite caring with discovery to make life better for people around the world. We are a global healthcare leader headquartered in Indianapolis, Indiana. Our employees around the world work to discover and bring life-changing medicines to those who need them, improve the understanding and management of disease, and give back to our communities through philanthropy and volunteerism. We give our best effort to our work, and we put people first. We’re looking for people who are determined to make life better for people around the world.

Organization Overview:

At Lilly, we serve an extraordinary purpose. We make a difference for people around the globe by discovering, developing and delivering medicines that help them live longer, healthier, more active lives. Not only do we deliver breakthrough medications, but you also can count on us to develop creative solutions to support communities through philanthropy and volunteerism.

The oncology landscape is changing rapidly. With an unprecedented number of investigational agents, combinations, and regimens currently being studied in clinical trials, it is challenging for patients, caregivers, HCPs, and administrators to keep up with the pace of clinical change. Currently only 7% of US cancer patients will ever participate in a clinical trial, despite the opportunity that those trials present, especially in adjuvant and early lines of therapy.

The Broadening Enrollment Across Clinical trials in Oncology (BEACON) Team is focused on increasing large cohort oncology clinical trial enrollment rates in the US.  The primary focus of this role will be educating HCPs on the value of incorporating clinical trials into their consideration sets (whether that be practices or referral behaviors or both) and influencing behavior change toward higher enrollment rates. 

The BEACON HCP Campaign Leader is a core member of the HCP team and broader BEACON team. They are responsible for the efficient and effective execution of key HCP Campaign solutions, and the strategy and development of a robust digital engagement plan to maximize reach and impact to all Oncologists in the US.

Responsibilities:

HCP Campaign (Personal channel) Strategy, Solution Development & Execution

• HCP Campaign Launch planning, timing & go-live

• HCP Campaign Flagship Solution Management & execution (Trial-in-a-box, HCP Trial Matching)

• Customer facing team strategy, materials & tactics (ACCT Program, Materials for CRL/MSL/ROC)

• HCP Campaign Congress Strategy (Event planning, Booth & Tactics, TL Videos)

• HCP P2P Engagement Strategy & Solutions (P2P Events, Peer mentoring Prog, External Symposiums)

HCP Digital Strategy & Omni Channel Mix Execution

• HCP Campaign Digital Planning (Engagement plan, Media/CMI, Omni, Segmentation)

• Digital Campaign Management (Media Budget, LMS, Agile Pod process & MLR)

• Innovation exploration of external solutions or internal Lilly best practices

• Primary Digital Solution Development, Execution and Measurement:

• HCP Campaign Website & 3rd Party website integration (inc. BEACON pilot program expansion)

• HCP Campaign Website integration into Lilly.com evolution

• Digital Campaign drivers (SOA, Banners, SEM, social media, VAE, HQ Email, NBA, NBE)

• HCP Rich Media & Content development (Infographics, Videos, Widgets)

• HCP Campaign digital dashboard, KPI’s & optimisation

Management of AOR & Key Internal Stakeholders

• AOR account team governance and management

• Project planning for key personal and non-personal channel solution development and integration to phased plan for HCP Campaign

• Partnership and engagement with MLR team, Agile pod & Lilly central functions (GCO, LMS, CDDA, etc.)

Basic Requirements:

• Bachelor’s Degree

• At least 6 years of industry experience in commercial, medical or R&D related roles

Additional Preferences:

• Sales experience

• Marketing experience (affiliate, Global or Specialty (Digital / Omni)

• Ability to establish and leverage relationship with key internal partners, including, but not limited to, CDDA, GCO (BI&A, Media), Comms/Professional Societies

• Ability to work within a team and as a strong team player

• Experience with agencies / external partner vendors

• Expertise with US affiliate marketing materials approval processes (PCA, FCAP)

• Strong project management skills

• Understanding of attitudes, beliefs and behaviors of key