Senior Product Marketing Manager, Member Experience

About Lyra HealthLyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, 10 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.
About the Role: As a Sr. Product Marketing Manager at Lyra Health, you will be an integral part of the Product Marketing team, with a specific focus on enhancing the member experience. Reporting to the Group Product Marketing Manager, you will be responsible for the end-to-end management of your core platform area. From shaping the product roadmap to overseeing product launches and post-launch optimization, your role will play a vital role in ensuring the success of our offerings. Collaborating with various teams, you will create essential sales and marketing materials and provide support to our sales and customer success teams.

Responsibilities:

• Market Analysis: Conduct in-depth market research to identify industry trends, competitor offerings, and customer preferences. Utilize data-driven insights to make informed decisions and shape the product roadmap.
• Product Positioning and Messaging: Develop compelling and differentiated product positioning and messaging that resonates with target audiences. Craft clear value propositions that highlight the unique selling points of our products.
• Go-to-Market Strategy: Collaborate with cross-functional teams, including product management, clinical, customer success, sales, and marketing, to create comprehensive go-to-market plans for product launches and updates. Ensure seamless execution of these plans and track metrics for continuous improvement.
• Content Creation: Produce high-quality marketing content, such as product collateral, sales presentations, and marketing materials, to support product promotion and sales efforts.
• Sales Enablement: Equip sales teams with the necessary tools and training to effectively communicate product features and benefits to customers. Develop sales enablement materials, including training sessions and product guides.
• Demand Generation: Work closely with the marketing team to develop and execute demand generation campaigns that drive awareness, generate leads, and increase conversions for our products.
• Customer Insights: Gather feedback from customers, analyze customer behavior, and identify opportunities for product improvements to influence product roadmap. Utilize customer insights to inform product development and marketing strategies.
• Product Launches and Promotions: Plan and execute impactful product launches and promotional activities to ensure maximum visibility and market penetration.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a plus.
• Proven experience of at least 6+ years in product marketing for healthcare or technology products or services, with a successful track record of driving product adoption and utilization.
• Strong understanding of market research techniques, data analysis, and marketing best practices.
• Excellent written and verbal communication skills, with the ability to craft compelling messaging and communicate complex concepts effectively.
• Demonstrated ability to collaborate and influence cross-functional teams to achieve common goals.
• A strategic thinker with a creative approach to problem-solving and strong attention to detail.
• Experience in developing and executing go-to-market strategies for new products.
• Experience working closely with product management. 
• Knowledge of the health tech industry and a keen awareness of emerging trends in the market is a plus.
• Strong leadership skills and the ability to lead and motivate a team.
• Flexibility and ability to thrive in a fast-paced, dynamic work environment.

Join Lyra Health as a Sr. Product Marketing Manager and play a crucial role in shaping our member experience and driving the success of our products. You'll have the opportunity to leverage your marketing expertise and collaborate with cross-functional teams to make a meaningful impact in the health tech industry. If you are a motivated, creative, and strategic thinker with a passion for improving mental health services, we encourage you to apply and be part of our dynamic team.
We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age (40 or older), disability,  genetic informa