Dickies: Senior Copywriter, Creative Strategy

For over a century, Dickies has been worn by those forging their own path to shape the world we live in. We celebrate the can-do spirit of tradespeople, skaters, and doers who continue to put their trust in us. And we’re ready for the next 100 years of rolling up our sleeves alongside them, creating styles that work as hard as they do.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team dedicated to those people that work hard and play harder, Dickies just may be the place for you.

To learn more about our values and our culture, visit Dickies Careers or www.dickies.com.

What will you do?

A day in the life of a Senior Copywriter, Creative at Dickies looks a little like this.

As the Senior Copywriter, Creative Strategy you will support our Global Grand Marketing team by collaborating with creative teams to develop and visualize compelling campaign ideas. Adapt content for different platforms, ensuring consistency and effectiveness, while maintaining brand guidelines and quality standards. You will collaborate closely with Creative Directors, Designers, Marketing and Commercial teams to develop compelling campaigns and storytelling approaches. This role reports to the Senior Director, Creative. 

Let’s break down that day-in-the-life a bit more.

• Develop creative strategies that are forward thinking and in-line with current media trends. 

• Collaborate with creative directors, designers, and marketing teams to develop compelling campaign ideas and storytelling approaches.  

• Oversee clear, persuasive, and engaging copy for various mediums, including digital and social media, partner websites, sales literature, and in-store. Ensure all copy adheres to brand guidelines, legal requirements, and compliance standards 

• Develop original ideas & concepts aligned with project briefs, brand tone, and target audiences. 

• Localize or tailor messages for regional or demography-specific campaigns. Review, refine, and proofread copy to meet quality standards and ensure error-free deliverables.  

• Maintain a meticulous eye for detail to uphold brand guidelines in all communications. 

• Conduct research to stay updated on industry trends, competitors, and audience preferences  

• Integrate feedback from stakeholders to improve and iterate on content. 

• Manage multiple projects simultaneously, ensuring timely delivery of high-quality work Stay flexible and efficient in fast-paced, deadline-driven environments. 

• Maintain documentation of content workflows, approvals, and project histories. 

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What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5 + years of experience and professional achievements. 

The foundation skills you will need in this position are:

• Excellent writing, organizational, and communication skills

• Ability to contribute to strategy development at the start of a new project

• Ability to develop and implement creative concepts effectively, guided by a strategic foundation

• The ability to plan and strategize high-profile projects. A keen attention to detail and timescales 

• A persuasive and confident approach to creativity 

• Effective team management capabilities 

• Familiarity with creative processes and techniques – including digital media 

• Confidence in building a rapport with internal stakeholders and nurturing good working relationships 

What do we offer you?

At Dickies, we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions, a competitive compensation package, and a strong benefits package that includes medical, dental, vision, and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect, connection, and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Dickies’ benefits package, follow this