Product Marketing Manager

FreeWheel, a Comcast company, provides comprehensive ad platforms for publishers, advertisers, and media buyers. Powered by premium video content, robust data, and advanced technology, we’re making it easier for buyers and sellers to transact across all screens, data types, and sales channels. As a global company, we have offices in nine countries and can insert advertisements around the world.

Job Summary

FreeWheel is seeking a Product Marketing Manager to join our product marketing team. This is an exciting opportunity to bring both industry and functional expertise to influence the entire product lifecycle.

The Product Marketing Manager will focus on FreeWheel’s suite of publisher products which power programmatic selling for multiscreen TV. This position will work cross-functionally to help launch new products, gather market and competitive intelligence, and craft product-specific messaging based on deep customer insights. The ideal candidate will have a strong understanding of the programmatic landscape and the ad tech ecosystem. This opportunity offers the right candidate a chance to influence the positioning around key products in the FreeWheel portfolio and shape the future of the video advertising industry.

Job Description

Core Responsibilities:

• Develop go-to-market strategies and launch plans for new products and work closely with broader marketing team to execute with excellence 
• Conduct customer, competitive, and market research to inform product positioning and messaging 
• Drive an audience-centric marketing approach, ensuring that messaging, content, and campaign strategies are centered around customer needs 
• Partner closely with Product Management, Revenue, and other internal teams to drive product adoption and implement product-led growth activities  
• Educate internal teams on the value of new products through the creation and socialization of product-level materials and trainings 
• Become a subject matter expert with a deep understand of the product’s capabilities, benefits and main customer use cases  

Requirements:

• 5+ years of experience in product marketing (or other marketing role) with expertise in programmatic or advertising technology 
• Proactive critical thinker with ability to independently identify challenges and find solutions 
• Ability to manage cross-functional stakeholders while driving internal consensus and alignment towards a common goal 
• Strong storytelling skills, with excellent written and verbal communication 
• Proficient in Microsoft PowerPoint with the ability to create visually appealing and impactful presentations 

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Disclaimer: This information has been designed to indicate the general nature and level of