Influencer Marketing Strategy Co-Op

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. 

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. 

This position is only open to Northeastern University Co-Op students. The term will run from July-December 2025 and the successful candidates will be expected to work in-office five days a week. 

About this position:

Our Strategy Team is dedicated to creating outcome-driven strategies and industry best practices for our customers and prospective customers. We push the boundaries of influencer marketing by leveraging data-driven insights, creative ideation, and deep industry expertise.

As an Influencer Marketing Strategy Co-op, you’ll work closely with our Strategy team to maximize campaign success for our clients while contributing to the evolution of the influencer marketing industry. This role is ideal for someone looking to gain hands-on experience in a fast-growing, highly competitive space.

What You’ll Be Doing:

Strategic Campaign Development

• Collaborate with Later’s Strategy team to assist with the development of innovative influencer marketing strategies for current and prospective customers.
• Assist in identifying creators aligned with customer goals and present recommendations to clients.
• Assist the Strategy team in developing proposal presentations that will be used for both current customers and future clients. 

Content & Best Practices Creation

• Assist the strategy team by developing best-in-class templates and playbooks that will be used across the company to standardize and enhance influencer marketing strategies.

Campaign Execution & Platform Expertise

• Gain hands-on experience in setting up and managing influencer marketing campaigns within the Later Influence platform.
• Analyze campaign performance and contribute to data-driven strategy recommendations.

Creative & Proposal Development

• Work alongside the Strategy team to brainstorm fresh, creative ideas for influencer marketing campaigns and develop compelling proposals for clients.

Cross-Team & Ad Hoc Support

• Provide strategic support across partners and customers as needed, contributing to various projects that advance Later’s influencer marketing expertise.

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• Currently pursuing a degree in Marketing, Communications, Business, or a related field
• Passion for influencer marketing, social media and entrepreneurship
• Strong problem solving and analytical skills
• Extremely organized & high attention to detail
• Excellent communication and relationship-building skills
• An ability to learn quickly and adapt, and manage priorities effectively
• Scrappy can-do approach to making things happen regardless of challenges

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scop