Senior Content Designer

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

This role will be based in New York, Sunnyvale or San Francisco.

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

LinkedIn’s vision is to create economic opportunity for every member of the global workforce. Our global Product Design team advances this vision through quality, and inclusive design. We're passionate about designing an equal, fair, and accessible platform that’s modern, engaging, and responsible. 

Our products help professionals all over the world stay connected, informed, and productive. The LinkedIn ecosystem is about more than just job hunting. We create and support active communities and enterprise products around sales, marketing, learning, and recruiting.  

LinkedIn's Content Design discipline is a small but growing team, and you can bring your point of view, talent, and passion to help shape our consumer and enterprise experiences. We’re looking for someone who loves making products great by using simple, clear language, can design content with an authentic, human voice, and who is energized by the challenge of building a new discipline at an established company. 

As Senior Content Designer, you’ll: 

• Influence strategy and tell LinkedIn’s story by collaborating with cross-functional product teams, creating innovative experiences, and designing language that speaks directly to our members and customers 

• Play a key role in crafting the user experience, working with designers, product managers, product marketers, user researchers, engineers, localization professionals, brand marketers, and other stakeholders 

• Help shape and evolve the Content Design discipline at LinkedIn, including developing processes, structure, and design systems 

• Deliver LinkedIn’s vision, to create economic opportunity for every member of the global workforce, and our mission, to connect the world’s professionals to make them more productive and successful 

Responsibilities:

• Create clear, concise content for your product area that upholds the LinkedIn brand voice and tone 

• Document and demonstrate processes, workflow, feedback history, and decisions 

• Contribute to content guidelines, develop content patterns, and evolve our voice and tone guidelines 

• Conduct content audits and analyze customer data to evaluate content effectiveness 

• Work with a global lens to deliver consistent content experiences across the product ecosystem 

• Consult with stakeholders to identify gaps and prioritize content-critical projects  

• Identify opportunities for content design involvement within the business area 

• Present case studies to the team, business area, and larger Design organization 

• Create and influence processes to streamline production in the business area 

• Coach other disciplines in content design collaboration and practices 

• Provide tools, talks, tips, and forums to communicate value and elevate the writing of the entire team 

Application Requirements 

• To be considered for this position, you must include your portfolio, website or other samples of work.

Qualifications

Basic Qualifications 

• 5+ years of experience planning, writing, editing, and creating content strategy for web and mobile 

• Background in UX and experience collaborating with design and user research 

Preferred Qualifications
 

• BA or advanced degree in Journalism, English, Communications, or related discipline 

• Experience with writing for both consumer and enterprise audiences 

• Experience working with trust and safety content, or content from technically difficult ind