e-Commerce Digital Sales & Optimization Specialist

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.

Job Summary

Location: Comcast Technology Center (CTC) 1800 Arch St, Philadelphia, PA
Hours: Monday – Friday, 1st Shift

About the Team
We drive digital sales performance and optimization delivering digital outcomes through consumer messaging optimization, frictionless buy flow experiences, and data-driven insights. The team delivers new features and sales moments, partners across design and development for experience releases, and works together with consumer research and experimentation to answer strategic questions and unlock incremental sales.

Summary:
The e-Commerce Digital Sales & Optimization Specialist develops and executes data-driven Experiences and Sales Optimization strategies to grow digital sales and conversion. You’ll design and manage new site experiences, run A/B tests with experimentation partners; and translate consumer insights into a prioritized Digital Sales roadmap. This role manages a 15-20 project quarterly portfolio, independently prioritizes work, and acts as a resource to colleagues—delivering measurable improvements in funnel performance, revenue per visit, and customer experience.

Job Description

Core Responsibilities:

• Deliver the Digital Sales roadmap to enable new features, merchandising capabilities, and sales moments. 
• Partner with design and development to plan, release, and measure new experiences. 
• Answer strategic questions that drive incremental sales and inform prioritization. 
• Design and interpret A/B tests and iterative experiments in partnership with consumer research and experimentation teams. 
• Translate behavioral analytics (e.g., pathing, error states, rage clicks) into actionable recommendations. 
• Optimize the funnel to increase conversion and revenue per visit. 
• Manage a quarterly portfolio of 15-20 projects, balancing discovery, test execution, analysis, and deployment. 
• Coordinate cross-functional timelines; escalate blockers early; keep stakeholders aligned and accountable. 

Requirements:  

Must-Have 

• Customer empathy and advocacy to translate consumer insights into better experiences. 
• Inquisitive/curious—proactively explores new ideas, data cuts, and customer behaviors to uncover opportunities. 
• Moderately analytical with strong research and problem-structuring skills; converts findings into clear recommendations. 
• Hands-on experience with A/B testing and interpreting results to inform product/merchandising decisions. 
• Strategy mindset with bias for action; capable of navigating and managing ambiguity. 
• Strong collaboration and relationship-building across design, development, product, merchandising, and growth teams. 
• Results-driven; accountable for outcomes and continuous improvement. 

Nice-to-Have 

• Background in retail or telecommunications; understanding of the Xfinity customer base is highly preferred. 
• Demonstrated strength in Digital Sales & Optimization, including funnel and Buy Flow improvements. 
• Experience in telco-specific consumer insights or omnichannel sales alignment. 

Tools & Systems 

• Documentation & Collaboration: Confluence, MS Office (Excel, PowerPoint, Word) 
• (Nice to Have): Adobe Analytics, Quantum Metric; Telco Consumer Insights platforms 

Who You’ll Work With (Key Partners & Impact)

• Merchandising: Aligns offer strategy, pricing, and messaging to ensure consistency and high-quality execution. 
• Experimentation & Consumer Research: Designs tests, validates hypotheses, and extracts insights to improve conversion. 
• Design & Development: Translates strategy into released experiences; ensures performance, usability, and scalability. 
• Growth Organization: Partners