DTC Copywriter For Video Ads

Description

Kendago is a global leader in Direct-to-Consumer (D2C) digital marketing and advertising, providing brands with a comprehensive suite of services, including proprietary AdTech backed PPC, creative production, digital marketing expertise, and data-backed CRO optimization. We help our clients grow into world leaders by combining our unique approach to PPC with a focus on brand development, funnel optimization, and ad creative. 

We are seeking an advertising copywriter with experience in DTC video ads to join our growing team

Requirements

• Native English level
• Raised in the US or Canada
• 3+ years of experience writing scripts for FB ads for DTC offers
• Strong ideation, storytelling and writing skills
• Bachelor's Degree in relevant fields – an advantage

Responsibilities

• Develop compelling and engaging advertising copy for various digital platforms especially video ads, ensuring alignment with brand messaging and marketing objectives.
• Collaborate with the Creative Team to brainstorm and generate innovative ideas for advertising campaigns that resonate with target audiences.
• Craft persuasive narratives that effectively communicate the brand's message, values, and unique selling propositions across different marketing channels.
• Maintain consistency in tone, voice, and style, adhering to established brand guidelines and ensuring a cohesive brand identity in all communication materials.
• Create impactful copy for social media advertisements, considering platform-specific nuances and trends to maximize engagement.
• Apply a strategic mindset to understand client goals, market trends, and consumer behavior, translating insights into effective advertising strategies.
• Stay abreast of industry trends, competitor activities, and emerging technologies to inform and enhance advertising copy strategies.