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District Partnerships, Manager of Sales Development
GoalbookUKRemotefull_timeVerifiedPosted 12 Sept 2025
About the role
Are you a former educator with business experience looking for your next challenge in the education space?At Goalbook, our mission is to empower teachers to transform instruction so that ALL students can succeed. We partner with 1,100 school districts in 48 states, working closely with district and school leaders to create scalable change to instructional practice. We're looking for a talented and motivated individual to join our growing team.
Background:At Goalbook, our sales team is thoughtfully structured by both geographic region and district size to drive meaningful engagement with K–12 school districts. Within this team, we’ve created a unique and strategic role focused on top-of-funnel work—what many organizations refer to as a sales development representative. However, at Goalbook, we approach this function differently. We don’t see it as an entry-level role with a short shelf life. Instead, we view this position as a critical, long-term part of our sales team, directly contributing to our mission and success. That’s why we call this role Lead Development and Engagement Representative (LDE). Our LDEs are core members of the sales team—trusted partners in developing relationships with district leaders, shaping early-stage opportunities, and laying the foundation for sustained district partnerships.
Role Summary:This is not your typical Sales Development Manager role. As the Manager of our sales development team, you will lead a dynamic team responsible for generating early-stage pipeline and fueling our revenue growth. You’ll coach and develop our Lead Development and Engagement Representatives, implement scalable outreach strategies, and foster a culture of accountability, collaboration, and continuous improvement. You will be a key driver of top-of-funnel innovation—partnering with our Marketing Team to design impactful campaigns, working alongside regional sales managers to ensure strong lead handoff, and supporting strategic account-based marketing efforts for high-potential districts. You’ll also collaborate directly with our enterprise sales leader on our most complex and high-value opportunities.
This is a unique opportunity to shape how public school districts discover and engage with one of the most mission-driven EdTech solutions in K-12. If you’re energized by coaching others, building systems, and making a direct impact on growth, we’d love to meet you.
Key Responsibilities:Lead and Coach the LDE Team: Manage and mentor a team of LDEs, fostering a collaborative, goal-oriented culture. Establish clear performance expectations and provide regular feedback and coaching.Develop and Optimize Top-of-Funnel Strategy: Design and implement scalable outreach processes and messaging frameworks. Continuously refine qualification criteria and lead handoff protocols to improve conversion.Drive KPI Accountability and Pipeline Growth: Set and monitor performance metrics. Use data to coach performance and inform strategic decisions.Collaborate with Marketing on Campaigns and Events: Partner with Marketing Team to launch campaigns that resonate with district buyers. Collaborate on national and regional conference strategy and execution.Optimize LDE-to-Territory Rep Engagement: Align closely with regional sales managers to ensure smooth lead transitions and follow-through. Identify gaps and implement improvements in cross-functional workflows.Support Large Account Strategy: Collaborate with enterprise sales leadership to support top-tier accounts through strategic outreach, research, and internal coordination.Up to 25% travel: Travel can also be heavier during the fall season.
Required Skills & Experience:- 3-5+ years of success in a sales or business development role with top-of-funnel responsibilities.- People management experience, ideally leading SDRs, BDRs, MDRs, or sales associates.- Demonstrated ability to drive lead development and improve sales processes in a fast-paced, metrics-driven environment.- Proven track record as part of a high-performing, accountable sales team.- Experience designing and implementing effective outreach strategies and lead qualification frameworks.- Strong command of data-driven decision-making, including KPI setting, tracking, and optimization.- Highly collaborative, with success working cross-functionally with marketing, regional sales, and senior leadership.
Desirable Skills & Experience:- Experience in the K-12 EdTech industry strongly preferred.- Experience in strategic events or conference-based lead generation.
Benefits:
Background:At Goalbook, our sales team is thoughtfully structured by both geographic region and district size to drive meaningful engagement with K–12 school districts. Within this team, we’ve created a unique and strategic role focused on top-of-funnel work—what many organizations refer to as a sales development representative. However, at Goalbook, we approach this function differently. We don’t see it as an entry-level role with a short shelf life. Instead, we view this position as a critical, long-term part of our sales team, directly contributing to our mission and success. That’s why we call this role Lead Development and Engagement Representative (LDE). Our LDEs are core members of the sales team—trusted partners in developing relationships with district leaders, shaping early-stage opportunities, and laying the foundation for sustained district partnerships.
Role Summary:This is not your typical Sales Development Manager role. As the Manager of our sales development team, you will lead a dynamic team responsible for generating early-stage pipeline and fueling our revenue growth. You’ll coach and develop our Lead Development and Engagement Representatives, implement scalable outreach strategies, and foster a culture of accountability, collaboration, and continuous improvement. You will be a key driver of top-of-funnel innovation—partnering with our Marketing Team to design impactful campaigns, working alongside regional sales managers to ensure strong lead handoff, and supporting strategic account-based marketing efforts for high-potential districts. You’ll also collaborate directly with our enterprise sales leader on our most complex and high-value opportunities.
This is a unique opportunity to shape how public school districts discover and engage with one of the most mission-driven EdTech solutions in K-12. If you’re energized by coaching others, building systems, and making a direct impact on growth, we’d love to meet you.
Key Responsibilities:Lead and Coach the LDE Team: Manage and mentor a team of LDEs, fostering a collaborative, goal-oriented culture. Establish clear performance expectations and provide regular feedback and coaching.Develop and Optimize Top-of-Funnel Strategy: Design and implement scalable outreach processes and messaging frameworks. Continuously refine qualification criteria and lead handoff protocols to improve conversion.Drive KPI Accountability and Pipeline Growth: Set and monitor performance metrics. Use data to coach performance and inform strategic decisions.Collaborate with Marketing on Campaigns and Events: Partner with Marketing Team to launch campaigns that resonate with district buyers. Collaborate on national and regional conference strategy and execution.Optimize LDE-to-Territory Rep Engagement: Align closely with regional sales managers to ensure smooth lead transitions and follow-through. Identify gaps and implement improvements in cross-functional workflows.Support Large Account Strategy: Collaborate with enterprise sales leadership to support top-tier accounts through strategic outreach, research, and internal coordination.Up to 25% travel: Travel can also be heavier during the fall season.
Required Skills & Experience:- 3-5+ years of success in a sales or business development role with top-of-funnel responsibilities.- People management experience, ideally leading SDRs, BDRs, MDRs, or sales associates.- Demonstrated ability to drive lead development and improve sales processes in a fast-paced, metrics-driven environment.- Proven track record as part of a high-performing, accountable sales team.- Experience designing and implementing effective outreach strategies and lead qualification frameworks.- Strong command of data-driven decision-making, including KPI setting, tracking, and optimization.- Highly collaborative, with success working cross-functionally with marketing, regional sales, and senior leadership.
Desirable Skills & Experience:- Experience in the K-12 EdTech industry strongly preferred.- Experience in strategic events or conference-based lead generation.
Benefits:
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