Director, Web Strategy & Experience

 

 

About us

At Auctane, we are united by a passion to help sellers — wherever they are, however they operate — fulfill the promises they make to consumers. The Auctane mission is to fuel commerce through exceptional delivery. We make it possible for businesses to meet the ever rising expectations of their customers, and we make the world smaller and more accessible to consumers everywhere. Auctane brands enable hundreds of thousands of merchants to annually deliver billions of products — over $200 billion worth — to customers around the globe. And Auctane is just getting started.

Auctane is a team of shipping and software experts with a passion for helping merchants move their ideas, dreams and innovations around the globe. The Auctane family includes ShipStation, ShipWorks, ShipEngine, ShippingEasy, Stamps, Endicia, Metapack, GlobalPost, and Packlink. Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.

Our values

About the role

As the Director of Web Strategy and Experience, you will be responsible for all Auctane websites with the goal of increasing brand visibility, driving traffic, improving engagement, and growing trialers and subscribers for all Auctane products. Your role is to be the architect of our digital presence, driving excellence in both vision and execution across all websites within the Auctane portfolio. Your leadership will help drive seamless collaboration across teams, including but not limited to product marketing, growth marketing, content, design/UX/UI, product, customer support, and IT.

You will be responsible for driving new revenue through our websites by improving brand visibility on the web, optimizing site performance, and by creating operational efficiencies. By leveraging web analytics and market insights, you will create new approaches to refine and elevate our online experience. You will oversee the web development team, ensuring that they have the capacity and resources necessary to deliver on the strategic needs of the business. You’ll also develop and lead a process for rapid experimentation to enhance the user experience and create incremental revenue streams. With a background in website management, optimization, and strategic planning, you will play a central role in identifying new opportunities for growth and scalability.

What will you be doing?

• Develop and execute a global, end-to-end website strategy aligned with all Auctane brands, focusing on enhancing traffic acquisition and improving user conversion rates.
• Oversee the execution of website projects, from conception to deployment to ongoing improvements, with a focus on quality, efficiency, and user experience. Continuously evaluate emerging technologies and trends to inform decision-making and drive continuous improvement within the team.
• Utilize data-driven insights from tools like Google Analytics, Segment, Looker, Optimizely, and other analytics platforms to analyze user behavior, conversion pathways, and website performance, pinpointing conversion barriers, and optimizing the customer journey through data-driven testing. Establish and manage an analytics framework to track website performance, SEO effectiveness, and user behavior.
• Evangelize testing programs to drive a culture of continuous learning and optimization. Support the experimentation strategy, ideation, testing roadmap, prioritization, production, and analytics. Scale winning tests into code production to drive incremental sales revenue and best-in-class customer experiences.
• Lead a team in charge of planning, architecting, and executing the website's strategic direction, ensuring seamless implementation of initiatives including but not limited to:
• Lead a dynamic Web Development team, guiding their efforts to drive innovation and excellence in the creation, maintenance, and improvement of Auctane's online platforms. Provide strategic direction for web development initiatives, streamline processes, and ensure alignment with organizational goals and industry best practices.  

• Stand up and lead a cross-functional team (front-end developers, creative, analytics, optimization), guiding the strategy to deliver incremental revenue through website conversion improvements. Enhance the user experience by implementing best practices in usability and ensuring the website meets the evolving needs of users. Foster a collaborative and highly engaged environment where team members are empowered to leverage their expertise and creativity to deliver cutting-edge solutions. Mentor and promote career growth and development for your team members.

• Oversee the development and execution of a comprehensive SEO strategy. Develop organic growth targets that support key bus