Director, Video Content Studio

Company Description
Etsy is the global marketplace for unique and creative goods. We build, power, and evolve the tools and technologies that connect millions of entrepreneurs with millions of buyers around the world. As an Etsy Inc. employee, whether a team member of Etsy, Reverb, or Depop, you will tackle unique, meaningful, and large-scale problems alongside passionate coworkers, all the while making a rewarding impact and Keeping Commerce Human.

Salary Range:

$170,000.00 - $220,000.00

What’s the role?
Etsy is seeking a Director, Video Content Studio to lead and grow in-house video creative and production for our Advertising, Influencer and Social team, fueling content creation across Etsy's paid, organic and influencer channels.

This role is responsible for leading and growing an agile team responsible for crafting agile, audience-first, platform-intentional creative for Etsy's diverse buyer audiences.

Working in tandem with the Director, Paid Content & Storytelling, a major focus of this role will include development and production of video and social assets for Etsy's advertising campaigns, ensuring our content tells the best story for our brand. You’ll manage a team that demonstrates outstanding storytelling capabilities across platforms to achieve our brand awareness and consideration objectives.

This is a full-time position reporting to the Senior Director, Advertising, Social and Influencer Marketing. In addition to salary, you will also be eligible for an equity package, an annual performance bonus, and our competitive benefits that support you and your family as part of your total rewards package at Etsy. 

This role requires your presence in Etsy’s Brooklyn Office once or twice per week depending on your proximity to the office. Candidates living within commutable distance of Etsy’s Brooklyn Office Hub may be the first to be considered. Learn more details about our  work modes and workplace safety policies here.

What does the day-to-day look like?

• Partnering with Brand and Social teams to develop content that helps to move the Etsy brand forward across multiple workstreams

• Leading and scaling a team capable of recognizing and executing creative in areas where the Etsy brand intersects with culture

• Creative and strategic leadership on key organic video channels such as TikTok, Meta and YouTube, as well as video content and production across organic channels

• Working with celebrity and influencer talent to create original content aimed at showcasing Etsy as the best place to find unique items and gifts

• Of course, this is just a sample of the kinds of work this role will require! You should assume that your role will encompass other tasks, too, and that your job duties and responsibilities may change from time to time at Etsy's discretion, or otherwise applicable with local law.

Qualities that will help you thrive in this role are:

• 10+ years of experience leading video creative and production for a brand, media organization or agency

• Experience leading agile, high performing teams known for embodying and encouraging a culture of creativity, inclusivity and collaboration

• A keen understanding of the difference between prestige brand content, social native formats and everything in between

• Experience identifying and telling compelling stories in multiple formats, across multiple platforms for multiple audiences

• Experience creating and producing advertising formats across both digital and TV platforms in an agile, efficient manner that prioritizes quality

• Deep knowledge of the cultural landscape: you’re immersed in social, advertising and content trends as well as channel dynamics

• The ability to develop and establish a distinctive brand voice in advertising and in-feed content

• A proven track record of optimizing creative and content based on creative performance insights