Director, Solutions Consulting

About Firsthand

Firsthand has built the first AI-powered Brand Agent platform, transforming the way marketers and publishers engage consumers through their own AI agents, anywhere online.

While most AI applications in marketing and advertising focus on back-office automation, the Firsthand Brand Agent Platform™ powers front-line consumer engagement. Operating across both owned properties and paid media, Firsthand's Brand Agents make a company’s expertise accessible in real time, adapting to consumers’ interests and guiding them towards the information they need to take action. Central to the platform is Lakebed™, the company’s AI-first data and knowledge rights management system that ensures brands retain full ownership and control of their expertise.

Firsthand is led by Jon Heller, Michael Rubenstein, and Wei Wei, whose previous ventures helped build the foundations of modern digital advertising. Backed by Radical Ventures, FirstMark Capital, Aperiam Ventures, and Crossbeam Venture Partners, Firsthand is shaping the future of AI-driven consumer engagement.

Firsthand is headquartered in NYC, with team members working together in-office three days a week.

About the Role

We’re seeking a Director of Solutions Consulting to lead and scale our delivery practice at a critical stage of growth. This is a player-coach role: you will personally lead Firsthand’s most complex, high-stakes Brand Agent engagements while building the operational standards, frameworks, and team capabilities required to scale the function.

You will manage a team of Solutions Consultants and own the planning, performance, and evolution of the group against key company priorities. Reporting to the Head of Operations, this role sits at the intersection of delivery excellence, product intelligence, and commercial architecture, and serves as a key leader within the broader go-to-market organization.

What You'll Do

Lead the team as a player-coach

• Personally lead solution design for the most complex, strategic, and first-of-kind engagements, including new solution types, agentic experiences, and high-visibility client relationships.

• Set the standard for solution design, agent configuration, content architecture, and delivery operations across all Firsthand offerings.

• Codify solution design frameworks, scoping methodologies, and quality benchmarks that make strong execution repeatable across the portfolio.

Define and evolve the Firsthand solutions portfolio

• Own the definition and evolution of Firsthand’s active solution types, including how each is configured, delivered, governed operationally, and matched to client and channel use cases.

• Lead development of new solution patterns, such as emerging agentic experience formats, vertical applications, and publisher integrations.

• Partner with Product to translate platform capabilities into scalable solution patterns, and with GTM Operations to ensure solutions are properly packaged, scoped, and priced before launch.

• Create the documentation, case studies, and delivery frameworks that enable the team to replicate success without reinventing the approach for each engagement.

Operate as a cross-functional leader

• Serve as the voice of field solutioning in product discussions by surfacing delivery learnings, identifying capability gaps, and informing roadmap priorities through hands-on expertise.

• Partner with GTM Operations to align commercial frameworks, including rate cards, scoping assumptions, and packaging, with delivery realities across the solution portfolio.

• Act as a senior escalation point for complex or strategically important client issues, especially ASE engagements and multi-publisher programmatic campaigns.

• Partner with Sales and Revenue leadership to drive larger deals, faster sales cycles, and stronger renewals through delivery excellence and strategic guidance.

Who You Are

• 12+ years of experience in ad tech, martech, solutions consulting, or a related field, including 4-6 years in a senior leadership role focused on solution design or technical consulting.

• A systems thinker who designs in repeatable solution patterns, not one-off executions, and can distinguish what makes a complex deployment scalable.

• Deeply fluent in the advertising technology ecosystem and the operational mechanics behind media, digital experience, and advertising solutions.

• An experienced leader of small, high-performing technical teams who thrives in a player-coach model.

• Equally comfortable in rigorous product discussions with engineer