Director, Research

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service. Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Job Description

The DFW Duopoly Research Director (KXAS-NBC/KXTX-Telemundo) is responsible for managing a team of two in providing television and digital research-based audience and competitive insights for sales, news, marketing, and general management.

Specific duties include but are not limited to:

• Meet with sales management and account executives, develop pitch strategies, analyze data, and prepare persuasive client presentations on the NBC5/Telemundo39 advantage
• Manage all aspects of syndicated audience research available for broadcast and digital properties, including Nielsen, ComScore and Adobe Analytics
• Pull and analyze qualitative research such as Scarborough, Simmons, Vivvix (Kantar), and Polk to gain insight into viewers and users
• Manage, track, and analyze Nielsen and ComScore samples to ensure quality measurement
• Maintain sales inventory, including upcoming programming, historical ratings, and sales estimates
• Design, plan, and retain vendors for primary research projects
• Provide news programming research and insights for strategic planning initiatives
• Maintain relationships with research vendors
• Understand and be able to explain new and emerging platforms like OTT and FAST channels to station staff

Qualifications

BASIC QUALIFICATIONS:

• 5+ years in the media research field with expertise in Nielsen and ComScore measurement, syndicated products (Simmons, Scarborough, Vivvix (Kantar, IHS Markit) and emerging alternative audience measurement tools
• Familiarity with digital measurement tools (Adobe Analytics, comScore, etc.)
• Advanced Microsoft PowerPoint and Excel skills (pivot tables, VLOOKUPs, macros, etc.)
• Experience with data visualization tools (Tableau, Domo, etc.) and a passion for storytelling using data
• Bachelor’s Degree or equivalent work experience

ELIGIBILITY REQUIREMENTS:

• Must be willing to submit to a background investigation
• Must be 18 years or greater
• Must have unrestricted work authorization to work in the United States
• Must be willing to work in the Dallas/Fort Worth area just south of DFW airport.
• Must accept Solutions as NBCUniversal’s Dispute Resolution Program

DESIRED QUALIFICATIONS:

• Proactively present fresh data and ideas to the sales team to help them sell our platforms
• Clear and effective communicator; excellent written and verbal skills; comfortable presenting to station clients and senior management
• Independent thinker, able to leverage resources to tackle large scale projects from start to finish
• Able to effectively guide, mentor and motivate team
• Knowledgeable about research, technology and media industry trends, including new methodologies, new data sources and new partners
• Team player with ability to juggle multiple projects, effectively prioritize stakeholder needs, meet tight deadlines
• Spanish language skills a plus

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

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