Director, Publicity, Paramount+

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is… YOU! Becoming a part of Paramount means joining a team of passionate people who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees – and aim to leave a positive mark on culture.

  Overview:   The Director of Publicity, Paramount+ will lead and support the development and execution of publicity strategies that genera media coverage, drive subscriber interaction, and elevate Paramount+ Originals. The Director will report to the VP of Publicity for Direct to Consumer. They will translate publicity efforts into measurable outcomes including media impressions, social commitment, and brand visibility. This individual will oversee public relations campaigns from beginning to end. They will serve as the primary contact for assigned projects, oversee media relations, arrange for talent involvement, plan press events, and control the presentation of content.   Responsibilities:

• Lead and own comprehensive publicity campaigns for Paramount+ Original series across scripted and unscripted content, from announcement through premiere and season runs.
• Conceptualize innovative publicity approaches and identify new media opportunities that break through the competitive landscape.
• Collaborate with content and programming teams to identify publicity opportunities during the development process.
• Execute media strategies that secure placements in key outlets including broadcast morning shows, late-night programs, major publications, podcasts, and digital platforms.
• Oversee development of all press materials including press releases, media alerts, episode descriptions, talent bios, and pitch materials.
• Cultivate and maintain relationships with entertainment journalists, critics, trade press, podcasters, and digital influencers.
• Work directly with talent representatives including agents, managers, and personal publicists to align on campaign goals and secure participation in press opportunities.
• Build productive relationships with creators and performers while navigating talent dynamics diplomatically.
• Coordinate talent availability for press interviews, photoshoots, and publicity events.
• Lead execution of high-impact press events including premieres, screenings, press junkets, and experiential activations, serving as key decision-maker.
• Partner with Marketing, Creative, Awards, Social Media, Events, and Content teams to ensure integrated campaign approaches.
• Provide guidance and mentorship to publicity managers and junior team members.    
• Support publicity budget management in conjunction with department executive team.
• Track expenses and ensure campaigns are executed within budget parameters.
• Serve as industry expert and thought leader within the organization.

 

Basic Qualifications:

• Bachelor's degree in Communications, Journalism, Public Relations, or related field required.
• 7+ years of progressive experience in entertainment publicity for television, streaming, or film.
• Demonstrated experience leading publicity strategies and managing media relationships.
• Portfolio of campaigns that achieved measurable media attention and business impact.
• Experience providing guidance to junior team members.
• Ability to work evenings, holidays, and weekends as needed for events, premieres, and campaign deadlines.

 

Additional Qualifications:

• Experience working on or supporting awards campaigns including Emmy, Golden Globe, SAG, or Critics Choice efforts preferred.
• Has contacts in the entertainment journalism field, such as TV and radio shows, notable magazines and newspapers, industry publications, podcasts, and web media.
• Sophisticated approach to campaign development with ability to identify cultural moments and build multi-phase publicity strategies.
• Proficient collaboration skills with ability to work appropriately across creative, marketing, content, legal, and business affairs teams.
• Experience leading response to tedious situations and providing strategic counsel during intricate moments.
• Self-motivated, reliable, able to work solo while being a collaborative leader.
• Proficient with publicity tools, media databases, and tracking platforms.

 

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