Director, Product Analytics

Address: 322 Rhett Street, Greenville, South Carolina, United States - 29601   

 

Purpose Financial, Inc. is an innovative consumer financial services company that offers a diverse suite of credit products, promoting financial inclusion and meeting consumers wherever they are. Through its brands, the company is committed to helping customers achieve their version of financial stability in the moment and in the future.  Since 1997, Purpose Financial has been a pioneer in the consumer credit and financial services market offering money solutions in over 800 storefronts locations and online lending.  Providing services in over 23 states, Purpose Financial employs over 2,500 team members.

At Purpose Financial we are always on the lookout for motivated individuals who share in our values of mutual respect to join our team of outstanding professionals.

We offer:

• Competitive Wages
• Health/Life Benefits
• Health Savings Account plus Employer Seed
• 401(k) Savings Plan with Company Match
• 3 Weeks of Paid Parental Leave
• 11 Company Paid Holiday's
• Paid Time Off including Volunteer Time
• Vacation Carryover
• Tuition Reimbursement
• Work-Life Balance
• Business Casual Environment
• Rewards & Recognition Program
• Employee Assistance Program
• Office in downtown Greenville that offers free parking, onsite gym, free snacks/drinks (for those working onsite or hybrid)

To learn more about Purpose Financial visit Purpose Financial Website.

 

Position Summary

Purpose Financial is looking for an analytically minded individual with keen product intuitions to answer high-impact product and business questions through intelligent use of data. As Director of Product Analytics at Purpose, you will work closely with Product PnL Managers and Data Scientists to improve end-to-end user engagement, from application funnel to underwriting offers for our consumer lending products. The ideal candidate will possess an innate curiosity and a strong drive to continually refine and deliver the most advantageous loan options for our customers. Initially, this role demands direct involvement in analytical tasks, with a strategic focus on progressively developing and expanding a robust product analytics team.

Job Responsibility

Advanced Customer Behavior Analysis:

• Utilize sophisticated data analytics techniques to gain deep insights into customer behavior and interactions with our lending products.
• Lead efforts to translate complex data into actionable strategies that improve product offering, payments strategy, retention, and customer funnel. 

Strategic Collaboration and Model Development:

• Forge strong partnerships with Product PnL Managers and the Data Scientist (Credit Risk) teams to drive the development of innovative predictive models.
• Spearhead initiatives for the continuous enhancement of our product portfolio, aligning with business Objectives and Key Results (OKRs).

Strategic Advisory and Trend Identification:

• Act as a key strategic advisor to the Product and Engineering teams, leveraging data to solve complex problems, identify market trends, and uncover new opportunities.
• Drive data-driven decision-making processes across the organization.

A/B Testing and Analytical Leadership:

• Oversee the design and administration of A/B tests across various product features.
• Analyze test results meticulously, deriving meaningful insights to inform product evolution and business strategy.

Performance Monitoring and Reporting:

• Develop and maintain comprehensive reports, dashboards, and metrics to continuously monitor and evaluate the performance of our products.
• Ensure these tools are accessible and understandable to stakeholders across the organization.

Team Building and Leadership:

• Eventually take charge of building and scaling the product analytics team, fostering a culture of excellence, innovation, and continuous learning.

Job Responsibilities Cont.

Education Required

Bachelor’s degree in quantitative Field (Engineering, Statistics, Mathematics,