Director, Panel Insights

At MarketOnce, we empower businesses with the insights and strategies they need to excel in today's dynamic market. With a strong foundation in market research, we offer innovative solutions in research, software, consulting, advertising, and marketing to corporate, private equity firms, and other organizations seeking to achieve their goals. 

Our team is distinguished by their client-centric approach—treating each client's business with the dedication and care as if it were their own. This commitment enables us to deliver personalized service and achieve the highest standards of success and innovation in everything we do. Together, our family of companies, including MarketOnce, ROI Rocket, and eAccountable, work towards delivering unparalleled solutions. Headquartered in Denver, Colorado, our global team collaborates from locations across the US and Europe. 

We value curiosity, creativity, collaboration, and expertise, continuously striving to push boundaries and exceed our clients' expectations. Join us to be part of a culture that drives meaningful results. 

About the Opportunity: 

We are seeking a seasoned Director, Panel Insights to lead the strategy, growth, and innovation of our panel operations as we scale market research capabilities and set new industry benchmarks for service delivery. This role is both visionary and executional, responsible for shaping long-term strategy, aligning operations with corporate goals, and guiding a growing team of panel professionals while influencing company-wide client engagement and research delivery models.

The Director will not only oversee panel operations but also play a critical role in shaping corporate strategies, forging external partnerships, and ensuring that panel insights directly drive business growth. As a senior leader, this role influences organizational policies, directs multi-team operations, and ensures our service levels consistently exceed the expectations set by our industry-leading product quality. 

What You'll Do:

Strategic Leadership & Organizational Impact (40%)

• Define and orchestrate the long-term strategy for panel growth, innovation, and scalability, directly impacting corporate goals.
• Influence company-level strategic planning with data-driven insights and market intelligence.
• Direct multiple teams (7–10 panel professionals plus indirect cross-functional contributors) to deliver strategic outcomes.
• Oversee budget planning, resource allocation, and P&L responsibilities for panel operations.
• Build and manage executive-level partnerships with joint venture partners (Upper Middle, Stat Social, Book Your Data, Data Axle, iMedData, PN Mag).
• Establish enterprise-level service standards that reinforce brand leadership and competitive advantage.

Executive-Level Client & Stakeholder Engagement (25%)

• Serve as a senior strategic advisor on client-facing opportunities, guiding feasibility, targeting, and design of high-value B2B and healthcare research initiatives.
• Influence major client and partner decisions through evidence-based recommendations rooted in historical data and panel capabilities.
• Represent panel strategy in executive client calls and leadership meetings, shaping outcomes on significant accounts and corporate initiatives.
• Resolve escalations with authority, directing cross-functional resources to safeguard client satisfaction and revenue impact.

Enterprise Operations & Growth (25%)

• Architect scalable frameworks for proactive community building, participant recruitment, and panel health management across multiple audiences.
• Lead automation and technology integration initiatives that transform panel recruitment, profiling, and quality control processes.
• Ensure compliance with GDPR, CCPA, and research industry standards, setting company-wide benchmarks for data governance.
• Oversee financial cycles, reporting, and profitability of panel operations.

Innovation & Policy Influence (10%)

• Drive technology adoption, leveraging AI and advanced analytics for feasibility modeling, recruitment automation, and client delivery.
• Shape organizational policies around data integration, project handoffs, and quality assurance.