Director of Ecommerce (Amazon & DTC)

About Nanit:

Welcome to Nanit, the high-growth baby tech company that is changing the way parents view their babies' wellness through the world’s most advanced baby monitor and parenting products. In 2016, the Nanit baby monitor revolutionized the industry with computer-vision and machine-learning capabilities that helped parents understand their baby’s sleep patterns and allowed them to achieve better sleep quality. Now, the company has become the leader in the connected parenting space, with an incredible customer base of highly-engaged parents who look to Nanit as a source of information and expertise on their parenting journey.

About the Role:

Nanit is seeking a strategic, results-driven Director of Ecommerce to accelerate revenue growth across Nanit.com and Amazon US. In this high-impact role, you'll own the ecommerce strategy for both channels, collaborating closely with internal and external partners to drive revenue growth.  You'll be a master of navigating the complexities of the retail landscape, analyzing industry trends and customer behavior to create and adapt a dynamic plan that aligns with Nanit's vision while minimizing channel conflict.

What you'll be doing:

• Develop and execute a comprehensive ecommerce strategy to drive aggressive revenue growth for Nanit.com and Amazon US, spearheading initiatives that accelerate performance and capture market share
• Continuously analyze performance data and market trends to make informed decisions, ensuring efficient investment in high-impact growth activities
• Develop, execute, and communicate short and long-term financial plans (sales, margin, contribution, inventory turns) that drive revenue and profitability growth in support of Nanit's strategic objectives
• Accurately forecast sales and manage inventory to ensure alignment with demand, collaborating closely with Demand Planning, Operations/Supply Chain, and Finance
• Partner seamlessly with cross function teams to align on key initiatives, product launches, and promotional strategies
• Collaborate with Marketing and Product teams to leverage customer insights and segmentation, optimizing strategies based on data-driven learnings
• Amazon Expertise:
  • Spearhead the Amazon retail strategy in partnership with our Amazon vendor manager, our external Amazon agency, and our Growth Marketing team, to maximize market share and growth.
  • Manage and effectively grow account profitability, including promotions and pricing, owning the direct relationship with the Amazon US Vendor Manager and leading account negotiations.
  • Work closely with internal supply chain and demand planning teams on supply management, effectively managing internal and external expectations.
• DTC Excellence:
  
  • Develop and execute a robust channel strategy to grow our Nanit.com business, including a strategic promotional calendar, competitive pricing, and compelling merchandising, while effectively managing and minimizing channel conflict.
  • Analyze and surface insights around conversion rates, average order value (AOV), customer lifetime value (LTV), promotional lift, and other key metrics to identify areas for improvement and increase conversion.
  • Partner with Marketing and Product to drive site improvements that enhance sales performance. Ensure an ongoing cadence of A/B tests to optimize the website user experience and conversion rates.

Who You Are: 

• Bachelor's degree required
• 8+ years of experience in ecommerce, with a proven track record of success in driving online sales growth; prior startup experience strongly preferred.
• Proven track record of driving revenue growth and managing P&L for an ecommerce or direct-to-consumer business
• Deep understanding of both DTC and Amazon dynamics and best practices, including experience with Shopify 
• Demonstrated expertise in managing a 1P Amazon business and driving sales on the platform
• Strong analytical and problem-solving skills, including quantitative analysis of business performance
• Excellent written and verbal communication, interpersonal, and leadership skills; demonstrated ability to develop deep, trusted relationships with external partners (including agencies and retail buyers) and internal cross-functional colleagues.
• Ability to manage multiple projects simultaneously, meet deadlines, and prioritize tasks effectively
• Proactive, scrappy,results-oriented individual motivated by achieving and exceeding revenue goals
• Proficient in Excel, Google Sheets, Powerpoint, Google Slides, and BI tools such as Looker or Tableau

This is a hybrid role that will require prospective candidates to