Director of Content

About Figure

Figure is maximizing the value of homeownership in ways that benefit consumers and the industry alike. We’re helping homeowners tap their liquidity easily, efficiently and reasonably for purpose-driven, significant expenditures – everything from dream home renovations and debt consolidation to small business formation.

In seven years, we’ve become the country’s #1 non-bank HELOC lender. As a financial technology firm operating at the intersection of regulation and transformation, we’re a “unicorn” – a group of fewer than 1000 companies globally that is valued at $1B or more and has been in operation for less than ten years. 

Our mission requires us to have a creative, team-oriented, and supportive environment where everyone can do their absolute best. We are motivated, innovative, collaborative, and curious. We value individuals who bring a problem-solving mindset to every task. Every day at Figure is a journey in continuous learning combined with a focus on getting work done that makes a difference. Join us!

Wealthfront Career-Launching Company 

Figure Series D Announcement

About the Role

Figure Technology Solutions seeks an experienced director of content to lead our growing content function. In this newly created position you'll play a key role in advancing our company’s storytelling and thought leadership and support reputation, awareness, engagement, and business outcomes. 

This position can be based in one of our offices (SF, NY, Reno, Charlotte) or remotely anywhere in the US. It reports to the VP of Communications and Content.

What You’ll Do

• Ensure all content, and our content/copywriting strategy overall, is supporting business goals. Work collaboratively and cross-functionally with Marketing, Partnerships, Data Science, Design and other teams, as well as external partners in support of the business goals.
• Set the content strategy, lead the creation of content across web, social and other mediums and create/manage the overall content calendar – encompassing new product and partner launches, ongoing engagement among D2C and B2B audiences, corporate storytelling, and more.
• Manage the existing content agency and determine the right resources/team – you’ll be in the driver’s seat to shape the content function in ways that meet our next phase of growth. 
• Develop integrated campaign strategies while partnering cross-functionally to maximize results and impact across owned, earned, shared and paid media and other platforms.
• Analyze metrics to derive customer insights, be accountable to internal stakeholders and inform future strategies.
• Serve as a player/coach who enjoys writing and producing in different formats (from long-form to copywriting) and also managing/editing others’ work. 
• Serve as a project manager who leverages their excellent organizational, communication, and project management skills to keep not just the content team – but all relevant stakeholders (eg, marketing, legal) – running on time. We have a fast-paced, dynamic culture, and you’ll be counted on to juggle multiple projects and ensure deadlines are met. Experience with Notion or other project management tools a big plus.
• Develop a keen understanding of our diverse set of stakeholders – loan officers, homeowners, contractors, investors, decisionmakers at prospective partners and more. Embrace communicating with them in ways that are relevant to them, while being engaging and on-brand.
• Manage the content review process with Legal and Compliance, ensuring that we’re always operating within the boundaries of our highly regulated industry.
• Lead the creation of data-driven thought leadership, longer-form papers and ghostwrite for executives. Connect the dots by commissioning or sourcing research, data and insights from across the organization or from external sources. 
• Build, maintain and socialize a corporate narrative, message architecture and framework based on audiences and business goals. 
• Develop compelling messaging that avoids jargon, helps our audiences understand how our use of technologies (blockchain, AI, crypto and more) is relevant for them, and showcases our areas of differentiation amidst a highly competitive landscape 
• Develop integrated campaign strategies while partnering cross-functionally to maximize results and impact across owned, earned, shared and paid media and other platforms.
• Analyze metrics to derive customer insights, be accountable to internal stakeholders and inform future strategies.

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