Director, New Digital Experiences

Who We Are

Babylist is the trusted platform for millions of growing families. For over a decade, Babylist has been the technology solution for expecting parents and the community that supports them, expanding from baby registry into a full-service platform that helps parents make decisions with confidence, stay connected, and build happy and healthy families. Every year Babylist helps over 9M people make purchases through its registry, app, ecommerce shop, and comprehensive product guides. The Babylist ecosystem now includes Babylist Health, which provides access to products and services including insurance-covered breast pumps, Expectful, a new voice in health and wellness for pre-pregnancy through postpartum care, and The Push, a branded content studio that works with the biggest companies in the baby space. With over 59M monthly pageviews and 1.2M TikTok followers, Babylist is a generational brand leading the $88 billion baby product industry. To learn about Babylist’s registry options, editorial content, and more, visit www.babylist.com

Our Ways of Working

We have team members located across the United States and Canada spanning multiple time zones. This means we put in extra effort to make sure we connect and collaborate in ways that make sense for us. We know how valuable the flexibility of remote work is for our employees. 

We know that personal connection is the foundation for the great work we do together. In order to build those relationships with team members in other cities, we meet with coworkers in person two times a year at a full company offsite and a departmental offsite. These offsites are expected of employees and are great opportunities to meet the people you work with every day and to do some of the work that is much more difficult to do virtually.

What the Role Is

We are looking for a Director, New Digital Experiences to lead the creation and execution of Babylist’s health content experience. Babylist is the go-to platform for new and expecting parents, offering an all-encompassing experience from baby registry services to now trusted health resources. We are expanding our health offerings and seeking a passionate and entrepreneurial leader to take our health courses from zero to one, delivering a much-needed product that expecting and new parents love.

You will be responsible for turning the executive vision into a reality by building innovative digital health products that meet the needs of our community of expecting and new parents. Your role will involve collaborating with cross-functional teams, including engineering, marketing, and partnerships, to ensure that the product resonates with our audience and delivers significant impact.

Who You Are

• Proven experience: 8+ years of experience in content strategy or product management, with a track record of building and launching consumer and/or digital products from scratch and achieving product-market fit.
• Entrepreneurial mindset: Comfortable with ambiguity and thrives in a fast-paced, startup-like environment. Capable of balancing big-picture strategy with hands-on execution. Iterates quickly but thoughtfully
• Content strategy knowledge: Strong understanding of content creation, storytelling, and experience crafting content that resonates with audiences.
• Marketing alignment: Knowledge of messaging, positioning and core marketing channels, especially organic, to drive a distribution plan
• Collaboration & communication: Excellent leadership, communication, and collaboration skills. Ability to influence cross-functional teams and work closely with engineering, design, marketing, and leadership.
• Execution-focused: Strong ability to turn vision into action, with a history of delivering high-quality, user-centered products.
• Data-driven: Deep understanding of how to leverage data, analytics, and user insights to make informed product decisions and improve experiences.

Bonus Skills:

• Experience working in health/wellness.
• Familiarity with the parenting or family-focused markets.
• Varied business model experience. Experience working with media revenue, services, and/or subscriptions

How You Will Make An Impact

• Own the product experience: Lead the end-to-end development of Babylist’s health courses, shaping the product direction, user experience, and content strategy.
• Execute on executive vision: Translate high-level strategic goals into actionable plans and bring the health courses to life, ensuring alignment with Babylist’s mission and business objectives.
• Build from scratch: Drive the development of the health courses from zero to one, including scoping and executing user res