Director, Measurement Science

Universal Ads, a part of Comcast, enables any brand, of any size, to seamlessly make and buy commercials across premium video reaching new qualified audiences at scale. Universal Ads combines premium and brand-safe video content directly from the most influential media companies with the ease and familiarity of social ad buying. It is your one-stop shop for high-quality video ads delivering performance and unmatched scale.

Job Summary

We’re seeking a Measurement Science Lead to join our team and partner directly with sophisticated Universal Ads advertisers. In this role, you’ll serve as the go-to expert for campaign measurement, learning agenda development, and performance optimization. You’ll use data to uncover insights, drive strategy, and tell compelling stories that shape how advertisers think about their media investments. 

Job Description

Core Responsibilities 

• Manage all measurement campaigns for Universal Ads  

• Design experiments and learning agendas for advertisers to prove success  

• Be the primary strategy driver for performance improvement across our top advertisers through a mix of learning-agenda strategies, experimental measurement design, analytics and client consultation. 

• Translate business questions into analytical frameworks using a mix of A/B testing, incrementality, MMM, and other attribution approaches. 

• Partner closely with client leads, product, and analytics teams to evolve measurement offerings. 

• Support cross-functional initiatives including product feedback, client education, and case study development. 

• Build compelling, data-backed narratives that guide media planning and investment decisions. 

• Partner closely with client leads, product, and analytics teams to evolve measurement offerings. 

• Serve as a subject matter expert on CTV measurement standards, vendors, and KPIs. 

 

Qualifications 

• 10+ years of experience in measurement/marketing science, media analytics, or a related field. 

• Expertise in experimental design (A/B testing, geo holdouts), incrementality measurement, and attribution modeling. 

• Strong data fluency; proficiency in SQL, Excel, and nice to have: one scripting language (e.g., Python or R). 

• Proven experience working with data visualization tools such as Tableau, Looker, or Power BI. 

• Familiarity with CTV/linear TV ad buying platforms or measurement solutions (e.g., MMPs, attribution tools, DMPs/CDPs) and social ad buying platforms. 

• Excellent communication and storytelling skills; able to translate complex analysis into clear business insights. 

• Hands-on experience working with clients, ideally in a consultative or partner-facing capacity. 

• Comfort working in fast-paced, cross-functional environments. 

• Nice to have: Understanding of DSPs and programmatic platforms (e.g., The Trade Desk, DV360).  

Disclaimer: 

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to