Director, Marketing Technology (Remote)

Job Description:

We are looking for a strategic, business-oriented Director of Marketing Technology (MarTech) to lead the roadmap, planning, and daily operations of our client's global marketing technology ecosystem. This leader will play a pivotal role in aligning the client's technology stack with marketing goals, maximizing the performance, efficiency, and scalability of the go-to-market engine.

Reporting to the client's VP, Marketing Operations and working in close partnership with the CMO, Revenue Marketing, and enterprise IT, the Director of MarTech will own business-side platform strategy, roadmap development, vendor and budget oversight, and day-to-day system administration across the client's MarTech stack. This is a hands-on leadership role that bridges business and technology, requiring a seasoned operator who can translate marketing needs into technical direction while navigating shared governance with IT.

Responsibilities:

• Develop and own the marketing technology roadmap, aligned with business strategy, segment-based marketing objectives, and operational maturity goals.
• Oversee day-to-day business administration of marketing systems, including campaign management tools, marketing automation platforms (MAP), CRM (Salesforce for marketing use cases), CDP, ABM tools, personalization systems, and analytics platforms.
• Serve as the primary business lead and product owner for all MarTech tools, acting as the liaison between marketing users, IT delivery teams, and vendor partners.
  Define platform requirements and prioritize enhancements in collaboration with campaign, demand gen, lifecycle, and marketing operations teams.
• Drive AI- and automation-based innovation, helping the business embed smart workflows, lead scoring models, and predictive personalization capabilities into the stack.
• Ensure adoption and effective use of platforms across marketing teams through training, documentation, process design, and governance.
• Lead vendor and budget management from the business side, including license planning, vendor evaluation, user feedback, and feature roadmap input.
• Collaborate with IT on technical delivery, architecture, integrations, security compliance, and sprint-based execution in accordance with Client’s Rules of Engagement (ROE).
• Manage a business-side MarTech team of platform owners, power users, and specialists focused on driving efficiency, innovation, and results across marketing systems.

Qualifications: 

• 15+ years of experience in marketing operations, technology, or systems enablement roles, including 5+ years in senior leadership roles within enterprise B2B SaaS or technology-driven environments.
• Demonstrated experience as the business owner or strategic lead of a global MarTech stack—including Salesforce, Marketo (or equivalent MAP), CDPs, orchestration tools, and analytics platforms.
• Strong grasp of automation and data-driven marketing practices—particularly around personalization, campaign orchestration, and attribution modeling.
• Experience working in a shared ownership model with IT—comfortable defining business requirements, coordinating cross-functional projects, and navigating governance processes.
• Excellent communication, prioritization, and stakeholder management skills—able to balance strategic planning with execution and cross-functional collaboration.

What Success Looks Like:

• Clear, Business-Driven Roadmap: A unified and transparent MarTech roadmap, regularly reviewed with IT and stakeholders, focused on enabling GTM strategies.
• Fluent Shared Ownership: Seamless collaboration with IT where business and technical responsibilities are clearly delineated—marketing owns configuration, roadmap, and ROI; IT owns infrastructure and execution.
• Scalable Systems: A rationalized stack that reduces complexity and empowers marketing teams to move faster with fewer blockers.
• High Adoption & Enablement: Marketing teams are well-trained, confident users of the tools, with strong documentation and support processes in place.
• AI & Automation Embedded: Advanced workflows and machine learning capabilities are integrated into the day-to-day execution of campaigns and customer journeys.
• Effective Vendor Management: All platform investments are delivering value, governed by strong usage oversight, vendor relationships, and cost control.

About RevOpsforce:

We are On-Demand, Technical RevOps