Director, Marketing Strategy

Description

Company Description:

Aspida is a tech-driven, nimble insurance carrier. Backed by Ares Management Corporation, a leading global alternative asset manager, we offer simple and secure retirement solutions and annuity products with speed and precision. More than that, we’re in the business of protecting dreams; those of our partners, our producers, and especially our clients. Our suite of products, available through our elegant and intuitive digital platform, focuses on secure, stable retirement solutions with attractive features and downside protection. A subsidiary of Ares Management Corporation (NYSE: ARES) acts as the dedicated investment manager, capital solutions and corporate development partner to Aspida.  For more information, please visit www.aspida.com or follow them on LinkedIn. 

Who We Are:

Sometimes, a group of people come together and create something amazing. They don’t let egos get in the way. They don’t settle for the status quo, and they don’t complain when things get tough. Instead, they see a common vision for the future and each person makes an unspoken commitment to building that future together. That’s the culture, the moxie, and the story of Aspida.

Our business focuses on annuities and life insurance. At first, it might not sound flashy, but that’s why we’re doing things differently than everyone else in our industry. We’re dedicated to developing data-driven tech solutions, providing amazing customer experiences, and applying an entrepreneurial spirit to everything we do. Our work ethic is built on three main tenets: Get $#!+ Done, Do It with Moxie, and Have Fun. If this sounds like the place for you, read on, and then apply at aspida.com/careers.

What We Are Looking For

The Director of Marketing Strategy is responsible for driving the strategic direction of the marketing function, ensuring all initiatives are aligned with business objectives, brand positioning, and distribution priorities. This role serves as the connective tissue across marketing, bringing cohesion to product marketing, channel marketing, content, and digital efforts. By translating business goals into clear marketing strategies, the Director ensures consistent messaging, strong brand integrity, and purposeful execution across all campaigns and communications. The role also acts as a steward of the brand, guiding tone, positioning, and narrative to ensure a unified and differentiated presence in the market.

In addition to strategic planning, the Director of Marketing Strategy leads high-impact, cross-functional initiatives and special projects, often supporting executive priorities and emerging opportunities. This includes overseeing thought leadership efforts, shaping content strategy, and managing corporate sponsorships and partnerships to enhance brand visibility and credibility. Ultimately, the Director elevates marketing from a set of activities to a coordinated, insight-driven function that supports growth, strengthens the brand, and delivers measurable impact. This role reports to the VP, Marketing is required to be onsite at our Durham office 3 days a week.   

What You Will Do

Position Responsibilities:

Strategic Thinking & Direction: The Architech

• Translate business goals into marketing strategy (sales, distribution, growth)
• Define priorities across campaigns, channels, and initiatives
• Identify opportunities (new markets, audiences)
• Ensure all marketing work ties back to clear objectives
• Understand and evolve brand voice, tone, and positioning, ensuring consistency across product, channel, and delivery methods

Project Cohesion & Alignment: The Integrator

• Be the point of connection for product, channel, content, digital, and distribution
• Create shared priorities and visibility across initiatives, ensuring the absense of silos
• Facilitate planning sessions and alignment meetings

Project & Initiative Leadership: The Project Owner

• Lead high-inpact, cross-functional initiatives, including product & index rollouts, brand campaigns, and major content programs
• Ensure projects stay aligned to strategy, maintain quality/consistency, and deliver business impact

Special Projects & Executive Priorities: The Problem-Solver

• Take on high-visibilit