Director, Marketing Operations

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose. When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

Location: This is a hybrid role, with an onsite presence of 3 days per week at our NYC or Bethesda office.

Reports To: Head of Marketing Transformation & Operations

Role Purpose:

The Director of Marketing Operations is responsible for architecting GEICO's marketing operating system - the connective tissue that turns marketing strategy into measurable results at scale. This leader leads and implements the operational backbone that enables speed, quality, and impact across all marketing functions. 

Operating at the intersection of strategy and execution, this role is deeply involved in making the day-to-day system work at GEICO. The position owns the operational foundation that ensures marketing programs and teams run smoothly: contract management, governance controls, workflow discipline, stakeholder alignment, and the systems that turn strategy into consistent delivery. 

This leader ensures operating models are clear and consistently applied, while managing organizational change with minimal disruption during onboarding, transitions, and transformation initiatives. The role drives broader operations community excellence through scalable best practices, automation, AI integration, and streamlined processes that manage increasing complexity more effectively. 

What You'll Own:

Operational Excellence & Delivery 

• Embed operational rigor across all workflows, controls, and reporting 

• Be the go-to escalation point for complex delivery or governance issues with swift resolution and minimal disruption 

• Design staffing models that map marketing talent efficiently across all workstreams 

• Connect the dots between strategy, funding, execution, and performance through clear processes and workflows 

• Eliminate funding friction - streamline how marketing work gets approved and activated 

Cross-Functional Partnership & Influence 

• Build trusted relationships across the GEICO teams - essential for creating a system that actually works organization-wide 

• Create buy-in and consensus with teams outside your direct control 

• Design transparent communication so all teams stay clear on marketing ops progress with the right level of detail for each audience 

Risk, Governance & Financial Stewardship 

• Primary marketing partner to Finance, Legal, Compliance, and Risk teams 

• Balance innovation with control- enable speed while maintaining operational integrity 

• Establish governance frameworks that ensure regulatory adherence, audit readiness, and risk mitigation 

• Drive automation to reduce manual effort, errors, and duplication 

• Ensure marketing investments scale without introducing operational, regulatory, or reputational risk 

Partner & Scope Leadership 

• Lead partner strategy (alongside legal and supplier management) across supplier selection, negotiations, renewals, and compliance 

• Design scope processes within marketing that start