Director, Marketing Communication

Lincoln Electric is the world leader in the engineering, design, and manufacturing of advanced arc welding solutions, automated joining, assembly and cutting systems, plasma and oxy-fuel cutting equipment, and has a leading global position in brazing and soldering alloys. Lincoln is recognized as the Welding Expert™ for its leading materials science, software development, automation engineering, and application expertise, which advance customers' fabrication capabilities to help them build a better world. Headquartered in Cleveland, Ohio, Lincoln Electric is a $4.2B publicly traded company (NASDAQ:LECO) with over 12,000 employees around the world, with operations in 71 manufacturing and automation system integration locations across 21 countries and maintains a worldwide network of distributors and sales offices serving customers in over 160 countries.

 

Location: Euclid - 22801 
Employment Status: Salary Full-Time 
Function: Marketing 
Pay Range: ($181,780.00 - $245,938.00)
Target Bonus: 25.0%
Req ID: 27739 

 

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Purpose

The Director, Global Marketing Communications, is responsible for developing and executing a unified communications strategy that enhances brand visibility, supports commercial growth, and enhances customer engagement. This role oversees all external-facing communications, including brand messaging, digital marketing, media relations, and product communications, ensuring consistency across global markets.

Duties and Responsibilities

Global Communications Strategy:

• Develop and implement a unified marketing communications strategy aligned with global business objectives.
• Ensure consistent brand voice and messaging across all regions, platforms, and customer segments.

Brand & Content Leadership:

• Oversee global brand positioning, messaging frameworks, and visual identity standards.
• Develop and execute the brand integration plan for acquisitions.
• Lead the creation of high-impact content for product launches, campaigns, events, and thought leadership.

Digital Marketing & Media Relations:

• Manage global digital marketing initiatives, including website, SEO/SEM, social media, and email marketing.
• Build and maintain relationships with trade publications and PR agencies.

Product & Customer Communications:

• Collaborate with product management and sales to develop go-to-market messaging and customer-facing materials.
• Support the development of case studies, white papers, and technical content tailored to industrial audiences.

Leadership & Collaboration:

• Lead and mentor a global team of marketing communications professionals.
• Partner with regional marketing, sales, and product teams to ensure alignment and execution excellence.

Basic Requirements

• Bachelor’s degree in Marketing, Communications, or related field; MBA or Master’s preferred.
• 10+ years of experience in marketing communications, with at least 5 years in a global marketing communications leadership role.
• Experience in a B2B manufacturing or industrial environment is strongly preferred.
• Proven success in brand management, digital marketing, and global campaign execution.
• Exceptional communication, leadership, and project management skills.
• Strong leadership, project management, and cross-functional collaboration skills.
• Ability to manage and influence cross-functional teams and external research vendors.
• Willingness to travel approximately 20% of the time.

 

Lincoln Electric is an Equal Opportunity Employer. We are committed to promoting equal employment opportunity for applicants, without regard to their race, color, national origin, religion, sex (including pregnancy, childbirth, or related medical conditions, including, but not limited to, lactation), sexual orientation, gender identity, age, veteran status, disability, genetic information, and any other category protected by federal, state, or local law.