Director, Marketing Analytics and Reporting

Company Description

Do you want to develop your career and make an impact in the fast-growth, fast-moving B2B technology space?

At Informa TechTarget, you’ll collaborate and grow alongside some of the industry’s most respected experts. You’ll work with leading brands and be exposed to world-shaping innovations. You’ll apply your energy and intellect to helping clients be faster to market and faster to revenue.

We’re a vibrant community of world-class practitioners – over 2000 colleagues strong – with offices in 19 locations around the world. We’re traded on Nasdaq and also part of Informa PLC, a global leader in business-to-business events, digital services, and academic research in the FTSE 100.

About Informa TechTarget

Informa TechTarget (Nasdaq: TTGT) informs, influences and connects the world’s technology buyers and sellers, to accelerate growth from R&D to ROI.

With an unparalleled reach of over 220 highly targeted technology-specific websites and more than 50 million permissioned first-party audience members, Informa TechTarget has a unique understanding of and insight into technology markets.

Underpinned by those audiences and their data, we offer expert-led, data-driven, and digitally enabled services that deliver significant impact and measurable outcomes to our clients. We provide our customers with:

• Trusted information that shapes the industry and informs investment
• Intelligence and advice that guides and influences strategy
• Advertising that grows reputation and establishes thought leadership
• Custom content that engages and prompts action
• Intent and demand generation that more precisely targets and converts

Our organization is committed to sustainability, diversity, wellbeing, and ethical working practices. Visit informatechtarget.com and follow us on LinkedIn.

For more information, visit informatechtarget.com and follow us on LinkedIn

Job Description

This role is based in our 605 Third Avenue or Newton office.

As the Director, Marketing Analytics and Reporting  you will play a critical role in driving data-driven decision-making within the Marketing department. You will lead the development and execution of reporting frameworks, analytics strategies, and performance measurement systems to optimize marketing effectiveness and operational efficiency. As a strategic thinker, you will possess a strong analytical mindset, exceptional leadership skills, and the ability to convert complex data into actionable insights.

What You’ll Do

Reporting and Analytics Strategy

• Take ownership of the existing reporting and analytics strategy, ensuring its successful implementation across the Marketing department.
• Drive the execution of defined KPIs, metrics, and reporting frameworks to measure marketing performance and operational efficiency.
• Ensure alignment of analytics initiatives with the broader marketing and organizational goals.
• Identify opportunities to refine and enhance the existing strategy  and reporting frameworks based on evolving business needs, emerging trends, and stakeholder feedback.

Advanced Analytics & Insights

• Collaborate with marketing and sales teams to deeply understand our business strategy, goals, and critical questions that drive decision-making.
• Translate complex analytical findings into clear, compelling narratives that inform marketing strategies and investment decisions.
• Conduct ongoing and ad-hoc analyses of customer behavior across touchpoints, turning insights into actionable recommendations that drive growth.
• Lead initiatives such as marketing attribution modeling, channel performance optimization, segmentation analysis, and cohort studies to uncover opportunities for improvement.
• Develop predictive models and advanced analytics techniques to forecast marketing outcomes and ROI.
• Develop and maintain dashboards, reports, and data pipelines that provide real-time insights into customer behavior, campaign effectiveness, and marketing performance.

Audience Strategy & Activation

• Partner with marketing teams to design and execute audience segmentation strategies that enable precise targeting and personalized customer experiences.
• Act as the go-to analytics partner for senior management, leveraging strong communication and presentation skills to deliver insights that are clear, actionable, and impact