Director, Market Research

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes.We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

 

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview:

As the Director, Market Research, you develop, implement and manage the overall strategic research plan for designated market segments at Housecall Pro. You have a strong executive presence with a focus on, and passion for, consultative proactive marketing and research. With a command of local markets and business, you have a good understanding of macro trends and historical perspective. You thrive in a fast-paced work environment with demanding workloads. You can listen in a way that builds and maintains rapport with internal and external clients. You have dynamic presentation skills and experience presenting insightful content to clients and publicly at conferences and through the media. You have a commitment to superior client service (internally and externally). You will start as an individual contributor, with the expectation that this role will grow into a people leader of additional researchers. 

Our team is patient, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:  

• Lead research through all market information pertaining to Housecall Pro’s business; economic and demographic market research, analytics program, and output
• Maintain intimate and extensive knowledge of the macro and micro factors affecting the marketplace and proactively position research to leverage this knowledge for the business and clients
• Develop local research content and thought leadership development; working in conjunction with business leaders, marketing and communications
• Manage research relating to new products; including product usability, fit, and pricing
• Perform brand research including awareness and perception, evaluation of brand positioning, and key brand elements (names, iconography, etc.) 
• Implement processes including the adoption of new technologies/databases
• Deliver high standards of data excellence and cultivate a culture of collaboration between business lines and research
• Design a process to ensure appropriate prioritization of all marketing and research projects, production and operation (including assigning appropriate personnel, quality control, and consistent timely delivery)
• Continually evaluate the effectiveness of all implemented research programs and adjust and enhance as appropriate
• Establish strong, trust-based working relationships with all HCP Marketing leaders and the International team
• Collaborate with peers in other markets and national marketing and research colleagues to share best and “next” practices

 

Qualifications: 

• Bachelor’s degree/master’s degree in business, economics, marketing or related field required, advanced degree preferred
• A minimum of 10 years related experience - related Home Services industry experience a strong plus
• Track record of sophisticated strategic marketing and business development approaches in the B2b business model
• Software expertise necessary for business development collateral creation
• What will help you succeed in this role:
• High-level analytical skills and problem-solving ability
• Excellent written and oral communication skills
• Excellent creative skills
• Excellent project management and organizational skills
• Strong leadership and mentorship capabilities
• Ability to function as a player/coach

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Hous