Director Internal & Social Media Comms

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

The Director, Internal Communications & Social Media is responsible for communicating to our large and varied workforce of Team Members to provide clear, concise, informational, cultural and celebratory content across their Team Member journey, driving the company’s goals of being a Destination of Choice and Employer of Choice. This includes managing the strategy and content creation that supports our platforms and Team Member social media communities, extending across internal and external messaging. The Director provides counsel to all levels of the business and partners with all departments across the organization on developing and executing key strategic communication plans that best deliver to its target audience. The role reports to the SVP, Human Resources and is a dotted line report to UDX Internal Communications. This role also works closely with USH Senior Executive Leadership, USH Operations, HR partners, and the Brand Marketing Team to ensure aligned goals and that a consistent Company voice is delivered.

Responsibilities include:

• Oversee and execute the content strategy for Team Member communication and social channels that provide engaging, relevant and important information in a timely and consistent manner to Theme Park and CityWalk hourly, Union Team Members and professional staff.
• Develop, implement, schedule, and manage engaging and effective Team Member communication and social media campaigns, programs and strategy in collaboration with key clients (Staffing, Team Member Services, etc.) and in alignment of Company and business goals and objectives.
• Serve as Senior Editor for all Team Member communication messaging including news articles, intranet, digital screens, promotional materials and Management talking points during Daily Shift Meetings.
• Shape creative concepts and manage production of social media content, including copy, graphics, photos and video. Partner with internal resources such as Brand Marketing teams for collateral development.
• Work in concert with USH’s Social Media team to monitor and connect with the Team Member community through real-time conversation.
• Work closely with USH Senior Executive leaders and their support teams on the creation of C-Suite communications -internal company emails and presentations.
• Build rapport and partner with UDX communications team on broader Company messages such as Internal ERG messages and event, new shows & attractions and broader business updates
• Partner with cross-functional teams on the development and execution of the annual leadership offsite and Management Town Hall.
• Analyze performance and quantify the value of multiple communication channels and social content, demonstrating each role in driving awareness and conversion.
• Manage a team, which may occasionally include contractors and agencies, to ensure content aligns with Universal Studios Hollywood brand, yet engages audiences in