Director, Growth Marketing

Lob was built by technical co-founders with a vision to make the world programmable.

We offer two flagship APIs (print & mail and address verification) that enable companies to send postal mail as effortlessly as sending emails. Lob is venture-backed by some of the most reputable investors in tech, and we are building our team to shape the future of our company and meet the demands of a quickly growing customer base and dynamic product offerings. 

As a proud Pledge 1% company, we’re committed to leveraging our product, partnerships, and people to drive positive social impact through Lob.org, and are on a mission to make direct mail more sustainable.

Director, Growth Marketing

Are you a builder? Do you constantly push for better? Do you specialize in the intersection between tech and systems and how they engage audiences to drive meaningful impact at large scale? If so, this role is for you.

The Director, Growth Marketing is a critical leadership role that will work across Marketing, Sales and Product to find and engage Lob users outside of our systems to drive meaningful and efficient inbound to achieve our business goals. You will be the owner of Self-Service and SMB pipeline and the internal voice of our user audience, ensuring we’re engaging them meaningfully and building our go-to-market foundations to scale and reach our goals for years to come. 

As the Director, Growth Marketing you’ll…

• Build, execute and report on a cohesive strategy for our velocity acquisition channels - website, database and digital - to ensure we are reaching our users and driving meaningful outcomes to achieve our SMB and Self-Service pipeline and revenue goals
• Lead experimentation and weigh in on our systems, stack and analytics to continually and efficiently raise our GTM foundation 
• Ensure our website is continually improving, converting and resonating with our audiences
• Partner across the greater marketing team to develop integrated campaigns and take cohesive messaging to market in our owned channels
• Build feedback loops with Product and Sales to ensure you’re moving in lockstep with your internal partners
• Work with Marketing Ops and RevOps to forecast pipeline, building towards predictability and future business targets
• Manage, mentor, and coach a team of experts in marketing operations, digital marketing, web dev and lifecycle marketing

What will you bring to this role…

• 8-10+ years of experience in growth, demand, marketing operations or campaigns for B2B companies with a  high velocity go to market motion and/or product led growth motion (bonus points for both) 
• 5+ years of experience managing teams and hands-on mentorship to develop your own team of leaders
• Comfortability owning, executing and reporting on pipeline and revenue targets and a track record of success working closely with sales and product teams to deliver impact
• Experience managing $50M to $100M+ pipeline targets, owning and designing budgets and managing to efficient growth targets
• A strong understanding of marketing automation, Salesforce, segmentation, revenue attribution, influence, and ROI
• Experience in MarTech, APIs, data pipelines, experimentation and analytics
• Strong communication and attention to detail

At Lob, we are looking to #LevelUp and #EmpowerDiversity, we invite you to apply if you possess even some of these:

• Are comfortable in BI tools and with self-serving analytics
• Have led digital and website acquisition through significant business scale

 

Compensation Information
The compensation for this position is comprised of a base salary, variable component + restricted stock units (RSUs)

US Tier
Base Salary Range: $195,000.00 - $225,000.00
Variable: $47,500.00 - $55,000.00
OTE: $242,500.00 -$280,000.00

CA/NYC
Base: $207,500.00 - $237,500.00
Variable: $50,000.00 - $57,500.00
OTE: $257,500.00 - $295,000.00

<#LI-REMOTE #LI-RW1

“Lob’s salary ranges are based on market data, relative to our size, industry and stage of growth. Salary is one part of total compensation, which also includes equity, perks and competitive benefits. Salary decisions are based on many factors including geographic location, qualifications for the role, skillset, proficiency and experience level. Lob reasonably expects to pay candidates who are offered roles within the provided salary ranges.”

We offer remote working opportunities in AZ, CA, CO, DC, FL, GA, IA, IL, MA, MD, MI, MN, NE, NC, NH, NJ, NV, NY, OH, OR, PA, RI, TN, TX, UT, and WA, unless specified otherwise in the job descriptio