Director, Growth Analytics

Position Overview:

As Director, Growth Analytics you will be pivotal in managing the reporting and audience needs for a major client while also serving as a consultant to all Mediabrands planning stakeholders. In addition to managing the day to day needs of internal and external clients, this role will be managing a high functioning team of managers.

Responsibilities

• Digital media performance (e.g relevant KPIs, setting measurement plans)
• Reporting solutions (e.g. automated dashboards, power BI solutions, enhanced data visualization)
• Audience strategy (e.g. creating/analyzing high value audiences for hyper targeting purposes)
• Audience activation (working with SBU’s and 3rd parties to create audiences at scale for activation)
• Ability to communicate succinctly and professionally to senior leadership at the client and agency
• Manage a team of analytics professionals

Required Skills and Experience

• Experience evaluating various attribution approaches including MTA
• Demonstrated success leading work multi-functional teams
• Experience with reporting & data platforms such as Datorama, Tableau, SQL, R, DCM, Salesforce DMP, and/or comScore
• Experience with 3rd party data providers, DMPs (e.g. Salesforce), and DSPs (e.g. DBM)
• Strong MS Excel & Power Point skills
• Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationships
• Strong understanding of data and ad tech ecosystem, with a focus on digital environment
• Understanding of audience analytics capabilities and good practices (measurement, matching, onboarding, workflow, limitations, and workarounds, etc.) in the current environment
• UM does not require candidates to have a college degree

Desired Skills and Experience

• 9+ years of experience in agency or client-side digital media planning or media analytics
• Presentation development and delivery
• Leadership and change management
• Strong written and verbal communication
• Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly
• Ability to provide feedback & guidance in a constructive manner to direct reports
• Collaboration, including ability to drive clarity in a multi-stakeholder environment
• Technical sales, sales support, solutions design, and delivery; especially in a dynamic technology and data environment

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days. 

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award. 

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexua