Job Description Summary

Job Description

We are the makers of possible ! 

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities. 

We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you’ll be supported to learn, grow and become your best self. Become a maker of possible with us. 

The newly formed Global Sales Operations & Effectiveness organization is leading the transformation of sales capabilities, positioning BD to become the strongest commercial organization in MedTech. The Director, Global CRM Technology report to the Senior Director, Global Commercial Technology and serves as the single, empowered owner of the global CRM product vision—balancing deep technical expertise with strong organizational influence to unlock new levels of commercial rigor, data integrity, and revenue performance in a highly matrixed operating environment. 

This role will define and execute the strategy to harmonize global Salesforce (SFDC) instances and adjacent commercial systems while assessing organizational readiness for next generation CRM solution and leading the design, build, and phased rollout. The role owns the multi-year CRM roadmap, including sequencing, dependencies, investment trade-offs, and value realization. 

A core accountability of this role is to partner closely with internal IT leadership to define and establish an insourcing approach that reduces reliance on System Integration partners over time. This includes assessing current delivery capabilities, identifying opportunities to increase internal ownership of CRM strategy and execution, and evolving the delivery model as needed to improve cost efficiency, delivery effectiveness, and long-term platform sustainability. 

This is a highly visible, global role requiring the ability to influence across a complex matrix and make trade-offs that optimize for enterprise value, risk management, regulatory compliance, and user experience. 

Responsibilities:

Product Strategy & Vision 

• Own and articulate the global CRM product vision and multi-year roadmap, aligned to Chief Revenue Office strategy, Business Unit needs, regional nuances, and global regulatory requirements. 

• Assess and define organizational readiness for next gen CRM solution, including people, process, technology, data, and operating model impacts; translate readiness findings into a sequenced, executable roadmap. 

• Collaborate with internal IT to define the target-state architecture for harmonized global SFDC and adjacent systems, including migration and rationalization from legacy and regional instances into next gen CRM solution. 

• Define the global CRM template to ensure strong global standards while enabling appropriate regional and Business Unit flexibility. 

• Partner deeply with Global Sales Intelligence and Global Sales Enablement to leverage data foundations, enable AI capabilities, and harmonize the commercial process and technology stack. 

• Partner with Global Sales Intelligence to shape CRM cloud foundation, interoperability, and analytics requirements supporting CRM and AI-enabled insights. 

• Act as the single global Product Owner with end-to-end accountability for backlog prioritization, release planning, roadm