Director, Engagement Strategy

Company Description

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health

Job Description

Digitas Health is a highly-caffeinated playground where brilliant minds come together to create digital products, advertising campaigns and media experiences that bring bold, award-winning ideas to life. Strategy at Digitas is a multi-disciplinary team of Creative, Social, Digital Experience Strategy experts, unified by a shared ambition to design experiences that move people.

How does Engagement Strategy fit in? While our Planning team inspires and refines who a brand will be in the world and the ultimate problem our customers are trying to solve, the Engagement Strategy team defines how patients & HCPs engage with the brand – How it solves patient’s problems and how it supports them into the future – providing a vision and guiding system for integrated and campaigns and works with Planning, Media and Tech to make it happen.

To further accelerate this ambition, we are looking for an outstanding Director, Engagement Strategy – someone who advocates for a modern approach to connected experiences for brands; who understands consumer behavior, the context in which those behaviors happen and how to design moments of engagement that influence patient journeys.

You will understand that content is fuel for the patient journey and through data uncover the insights that develops the content patients need to help move through their journey making educated, wellness-focused decisions. They also understand that consumer experiences aren’t linear and take an omni-channel approach when partnering with media agencies to distribute content across the platforms.

Sound like you? Read on.

What You'll Do: 

Director, Engagement Strategy, your comprehensive media and marketing expertise will be essential to providing strategic expertise on important client engagements.

Demonstrating an intimate understanding of how consumers work with channels and technology, this important role demands a focus on how to most solve clients' challenges through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.

Daily, your role will concentrate on guiding strategy across key accounts while delivering industry-leading service, which includes:

• Build important business objectives by developing digital experiences through eco-systems design, channel strategy and channel tactics to inform when, where and how a brand should connect; redefine communications and lead nurturing opportunities.
• Promote the use of data; partner with data-scientists to understand behaviors and uncover unexpected insight that inspire bold ideas for how a brand should connect
• Analyze how consumers work with devices, platforms, content, and media, then developing experiences based on the motivation behind those behaviors to give the brand purpose and relationship within a patient’s life.
• Envisioning and designing orchestrated systems of brand communications; collaborate with media planners, technologists, experience designers and creative teams to bring modern communication architectures to life
• Building long-lasting client relationships; provide guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that create growth
• Develop our future digital strategists by demonstrating how today’s approaches become opportunities to evolve into tomorrow’s new best practices

Qualifications

This important role requires a depth of expertise (7-10 years; min Bachelor's degree, Masters preferred), including experience impactful work experience and professional ingenuity – which means you are:

• A strong analytical thinker and translator with research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics