Director, Ecommerce

Company OverviewNestig is a direct-to-consumer brand with a mission to create the most delightful place to shop for children’s spaces. Our brand is synonymous with quality, care, and trust, offering customers a seamless shopping experience and exceptional products for their little ones. 
Department OverviewAs a key member of the marketing team, you will report directly to the Co-founder & CMO and collaborate closely with Brand, Growth, Dev, and CX teams. Your role will be essential in shaping and optimizing the customer journey across our ecommerce platform — ensuring every on-site interaction is seamless, inspiring, and conversion-driven. You’ll lead our digital merchandising and optimization efforts, helping us create a best-in-class site experience that brings our brand to life and supports our growth goals.
This full-time position will be based out of our NYC office in Flatiron, with no flexibility for remote full-time.

What You'll Do

• Define and lead the ecommerce strategy across site merchandising, UX, and digital performance — ensuring alignment with broader business goals and directly impacting revenue, AOV, and conversion.
• Lead, mentor, and develop an agile team overseeing site merchandising, content updates, and campaign execution — ensuring day-to-day excellence while aligning team efforts with broader business and brand objectives.
• Architect and manage the end-to-end customer journey on-site, continuously identifying opportunities to reduce friction, increase engagement, and optimize for conversion at every stage of the funnel.
• Own the site experience roadmap, balancing short-term priorities with long-term strategic investments — with a focus on product discovery, bundling, and upsells that meaningfully impact top-line growth.
• Partner cross-functionally with Product Development, Brand, and CX to translate new product launches into compelling, optimized on-site experiences — ensuring product discovery, merchandising, and PDPs are set up to perform from launch day.
• Develop and execute a comprehensive testing and experimentation strategy, partnering with Design and Engineering to launch A/B and multivariate tests that drive continual performance improvement.
• Leverage data to guide decision-making — synthesize insights from Google Analytics, heatmaps, user feedback, and conversion funnels to surface opportunities, inform prioritization, and build business cases for change.
• Maintain and optimize the site content calendar, aligning cross-functional inputs and proactively managing timelines to ensure smooth execution of campaigns, launches, and seasonal updates.
• Brief and collaborate with Brand on high-impact assets, ensuring that all site content — from banners to PDPs — is optimized for both storytelling and performance across devices.
• Serve as the internal subject matter expert on ecommerce trends and best practices, bringing a forward-thinking POV to how we evolve our platform and customer experience.

What You’ll Need

• 7+ years of experience in e-commerce or site merchandising — ideally with a consumer or D2C brand
• Experience managing and mentoring a team 
• A strong understanding of how storytelling and UX come together to drive sales
• Experience launching new products and coordinating complex, cross-functional timelines
• Comfort working with CMS platforms and ecommerce tools (e.g., Shopify, Contentful, Google Analytics, heatmapping tools)
• A sharp eye for detail and design, with a customer-first mindset
• A collaborative working style and excellent communication skills
• Proven ability to manage projects and timelines across teams
• Ability to embody and exercise Nestig's Core Values in all facets of the business
• Legal authorization to work in the USA

Why You’ll Love Working Here!

• Comprehensive benefits, including medical, dental, and vision insurance for you and your loved ones 
• Twenty-one (21) days of paid time off (PTO) per year, so you can take your well-earned R&R
• 401(k) plan with company match
• Flexible Work From Wherever (WFW) Policy — up to five (5) weeks of remote work per year
• Monthly wellness, IT, and commuter stipend
• WFW stipend, so you are able to create a comfortable working environment at home
• Annual education stipend, because we are always learning
• Nestig discount, so you can treat you, your family & loved ones!
• Paid parental leave of sixteen (16) weeks after six (6) months of employment

Nestig is an equal opportunity employer, meaning that we do not disc