Director, E-Commerce

Job Summary:

WHO ARE WE?

Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 620 million tickets sold annually and approximately 10,000 clients worldwide.  Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 50,000 events annually for nearly 7,000 artists in 40+ countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect more than 1,200 sponsors with the 145 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com.

WHO ARE YOU?

Passionate and motivated. Driven, with an entrepreneurial spirit. Resourceful, innovative, forward thinking and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on! 

COMPANY OVERVIEW
Merch Traffic is a leading music merchandising company within the Live Nation family, partnering with top-tier artists to create iconic merchandise offerings across our major lines of business, from touring to retail to online sales. As part of Live Nation Entertainment, the global leader in live entertainment, Merch Traffic supports creative merchandising strategies that bring fans closer to the artists they love.

THE ROLE

The Director of Ecommerce is responsible for driving the strategic growth and operational success of direct-to-consumer Shopify stores for music artists and entertainment brands. This role leads a team of US-based E-Commerce Store Managers and works cross-functionally with Marketing, Production, Finance, Creative and Fulfillment partners to deliver high-performing online stores that align with each artist’s creative vision and commercial goals.

The Director combines program management capability with deep ecommerce expertise to ensure successful campaign execution across album releases, touring cycles, seasonal initiatives, and fan-focused product launches. This role provides leadership across merchandising strategy, digital marketing coordination, operational planning, and platform optimization, ensuring seamless execution across multiple stakeholders and global markets.

WHAT THIS ROLE WILL DO

Team Leadership & Cross-Functional Program Management

• Lead and develop a team of US-based Ecommerce Store Managers responsible for the day-to-day management of artist stores.

• Provide clear direction, prioritization, and workflow structure to support successful execution of ecommerce initiatives across multiple artists and campaigns.

• Partner closely with the Ecommerce Operations Manager, the Production team, and fulfillment partners to ensure alignment across product availability, ordering workflows, inventory planning, and customer experience.

• Partner with Ecommerce Operations to establish scalable processes that improve coordination across marketing, merchandising, operations, and supply chain functions.

• Act as a key point of contact for internal stakeholders including Finance, A&R, Production, Marketing, and Artist Management teams

DTC Merchandising Strategy & Store Performance

• With oversight from the VP, Ecommerce and support from Marketing, work with store managers to implement merchandising strategy across Shopify stores to drive revenue growth, conversion optimization, and customer engagement.

• Guide store managers in the development of product assortments in collaboration with Licensee, Tour, Wholesale, and internal product teams.

• Oversee the store manager’s development of seasonal and campaign-based merchandising strategies aligned to album cycles, touring schedules, anniversaries, holiday, and key retail moments.

• Ensure stores reflect artist brand positioning and creative direction while maximizing commercial performance through PDP and SEO optimization.

• The Director may manage up to five Ecommerce stores, depending on need. 

Marketing & Campaign Coordination

• Support the store manager’s collaboration with Marketing on cross-functional planning and execution of ecommerce campaigns across email, SMS, paid media, social, and onsite channels, as well as subscriber acquisition and retention strategies.