Director, DTC Site Operations

<div class="content-intro"><p><span style="font-size: 12pt;">We&nbsp;take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination&nbsp;and drive&nbsp;to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime.</span></p></div><p>At Hasbro and Wizards of the Coast, we're building fan experiences that bring some of the most beloved franchises in the world to life across our DTC storefronts. Ready to lead the team that makes it happen — fast, flawless, and unforgettable for fans? As Site Operations Director, partner with Business, Marketing, and Brand teams to turn product lineups and merchandising strategy into standout on-site moments, owning execution from handoff to launch!</p> <p>This is a hybrid role requiring three days per week in our Renton, WA office.</p> <p><strong>What You’ll Do:</strong></p> <ul> <li>Build and grow a team that creates storefront pages and keeps site content sharp and on-brand across multiple DTC properties</li> <li>Plan execution and capacity against business plans, and make sharp trade-off calls when priorities compete</li> <li>Lead the launch execution calendar and deliver every update on time and consistently</li> <li>Transform brand-provided copy and assets into site-specific content and graphics that make each property pop</li> <li>Catch launch risks early, own problem-solving, and keep partners informed every step of the way</li> <li>Set clear SLAs to measure and report on team performance, and find opportunities to automate manual processes</li> <li>Convert engagement data into recommendations that power future launches</li> <li>Launch experiments with partners to continuously improve the shopping experience</li> </ul> <p><strong>What You Will Bring:</strong></p> <ul> <li>8+ years of operational or ecommerce experience in DTC, digital media, entertainment, or consumer brands</li> <li>A track record of turning brand strategy into digital execution — PDPs, homepages, landing pages, site content, and beyond</li> <li>Experience building intake and delivery processes for digital storefronts</li> <li>Consistent track record to spot process gaps, automate manual work, and set SLAs that stick</li> <li>Demonstrated judgment in capacity planning and trade-off decisions under pressure</li> <li>Experience building and leading teams that own digital operations, copy, and digital assets</li> <li>Strong grasp