Director, Digital Marketing

The physical location for the candidate selected must be within the contiguous United States.  

WHO WE ARE

Susan G. Komen brings a 100% virtual working environment, and you can work anywhere within the U.S. We are a force united by a promise to end breast cancer forever. For over 40 years, we've led the way by funding groundbreaking research, community health initiatives and advocacy programs in local communities across the U.S.  Susan G. Komen is the ONLY organization that addresses breast cancer on multiple fronts such as research, community health, outreach and public policy initiatives to have the biggest impact against this disease.

Komen strives to have a culture of passionate, growth-minded professionals who thrive in a team environment, and work collaboratively to inspire greatness in others!  We take an ongoing approach to ensure open communication from all levels throughout the organization.  It’s encouraged to give and receive feedback to ensure two-way accountability with a focus on continual improvement both personally and professionally!

What you will be doing in the role of a Director, Digital Marketing

The Director, Digital Marketing, collaborates with marketing and peer-to-peer teams to develop the necessary strategies and oversee the execution of digital and media advertising programs required to attract and engage new and existing donors/fundraisers. This leadership role is pivotal in achieving organizational financial goals, increasing ROAS and maximizing efficiency in digital marketing channels and promoting the Komen brand. This is the only role within the organization specifically dedicated to these efforts, providing support for Komen to expand it’s donor base, deepen engagement and drive revenue growth. The leader will leverage his/her technical, analytical and creative expertise to support, expand and optimize digital campaigns across our multi-channel mix.   

From a strategic standpoint, the candidate must possess a strong understanding of what makes a powerful narrative and how it's best deployed across audiences leveraging digital platforms; and tracking, testing and optimizing the right mix of words, images, audio, or placement to attract and engage various audiences. The candidate should be proactive and strategic about identifying game-changing platforms and methods for distributing and amplifying our message. The ideal candidate should possess an extensive background in digital marketing, analytics, and advertising platforms, tools, and methodologies.   

This is a leadership role requiring a high degree of cross-functional coordination across Komen and third-party agencies. The successful candidate will be a seasoned professional with demonstrated success holding progressively responsible positions in digital marketing with a focus on creating compelling brand experiences, messaging, and identifying emerging market trends utilizing digital channels. He or she should be motivated to enhance the world’s leading breast cancer brand.   

What you will bring to the table 

• Employ a variety of operational skill sets to drive successful marketing outcomes through the strategic design, implementation, and execution of multi-channel digital campaigns (programmatic, search, social, et al). 
• Working closely with other Marketing and Fundraising leaders, you have both a strategic and operational lens that allows you to assist with building thoughtful, audience-centric campaigns and execute, monitor, and report across digital channels. 
• Collaborate with Marketing and Fundraising teams and digital marketing vendors to craft, implement and monitor digital strategies that provide for profitable growth. 
• Collaborate with internal partners (i.e. IT, Development, and Mission) to ensure execution of marketing programs meet needs and expectations across business areas.
• Track, measure and drive positive ROI growth among all digital programs.
• Understand end-to-end campaign execution (setup, optimization, insights, reporting, and billing) across programmatic, search and social channels.
• Ensure digital marketing excellence, ensuring the highest possible brand and consumer experience. 
• Analyzing campaign performance, preparing details reports and creating presentations for senior leadership. These deliverables will include insights, strategic recommendations and investment proposals to optimize individual giving and peer-to-peer fundraising strategies.

We know you will have and be able to

• Bachelor’s degree required and at least 7 years of progressive experience specifically in marketing, advertising, communications, public relations, or related field. 
• Solid understanding of marketing objectives, pixel strategy and how different channels & tactics infl