Director, Digital Marketing

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Director, Digital Marketing

• Manage Qualys’s paid advertising campaigns in search engines and social media platforms
• Convert Qualys value propositions to different audiences into highly converting ad concepts
• Improve and maintain a coherent paid advertising strategy that keeps a balance between experimental and battle-tested campaigns
• Budget planning, campaign creation and optimization across digital marketing channels: Google ads, Paid Social, Video ads, App review platforms
• Identify channels for and improve campaign performance by optimizing campaigns in real-time to maximize ROI and running A/B tests

Who We Are Looking For

• 15+ years of experience with Meta, Google and Microsoft advertising tools, programmatic advertising
• 3-5 years of people management experience
• Ability to write high-quality content for awareness and acquisition ads
• Data-centric approach to work: you optimize campaigns based on numbers and facts.
• Willingness to research and learn new advertising tools
• Result-driven and resilient with a proven track record in performance marketing
• Analytical and data-driven marketer capable of building performance marketing analytics and metrics
• Understanding of the latest AdTech industry trends and best practices in performance marketing
• Great communication and knowledge transfer skills
• Adventurous attitude: at its core, Qualys is a fast-moving organization. Plans and focus might change from time to time

#LI-remote

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Annual Salary Guidelines: $145,000 - $190,000

Qualys is an Equal Opportunity Employer, please see our EEO policy.